Agencies
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Agencies
Ready, Met, Go: Museum caters to visitor preferences with Web site
New York’s Metropolitan Museum of Art has revamped its Web site with a goal of creating a new museum shop database that can be segmented by areas of interest.Howard
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Agencies
DO IT YOURSELF
Troubled by falling response and lower remit rates, publishers are turning from agents and going direct to the consumerPublishers have taken on a new
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Agencies
Rare, Medium or Well-Done?: Omaha Steaks tries personalized e-mail catalogs
Whether or not you like their cuisine, you have to agree that Burger King is right about one thing: Food is definitely a category where people want it
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Agencies
RETAIL: Macro Effort on a Micro-Sale
Still not convinced you need synergy across all of your marketing channels and employees who understand the importance of one-to-one? Read on.Bruce Clarkson,
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Agencies
Collecting More Than Spare Change
The U.S. Mint profits by using data to turn itself into a customer-oriented enterpriseBehind every consumer who holds up a checkout line to dig through
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Agencies
Data Miner or Renaissance Person?
When I read “Panning for Gold: Building the Right Database System Is Essential to Getting the Big Payoff” in the November issue of 1to1, it raised a question
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Agencies
Stocking Stumpers
It smacks of a now classic (but not beloved) holiday tale: A hopeful young woman placed an order with an online toy retailer on Dec. 6 for two items listed
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Agencies
CATALOG SHOPPING: Di’s Dahlia
IT’S A FLOWER fit for a princess. That’s because it was created for one.Spring Hill Nurseries of Tipp City, OH features the Diana, Princess of Wales dahlia
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Agencies
For Assurant, One-to-One Isn’t Automatic – Yet
Financial services firm centralizes its database to strengthen customized marketingAdd Assurant Group to the ranks of firms mining their databases to
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Agencies
DoubleClick Negotiates to Buy SmartBase
INTERNET ADVERTISING company DoubleClick, New York, is reportedly in negotiations to buy SmartBase, a catalog cooperative database wholly owned by Acxiom