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Making the Connection
It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital
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RETAIL: Macro Effort on a Micro-Sale
Still not convinced you need synergy across all of your marketing channels and employees who understand the importance of one-to-one? Read on.Bruce Clarkson,
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Collecting More Than Spare Change
The U.S. Mint profits by using data to turn itself into a customer-oriented enterpriseBehind every consumer who holds up a checkout line to dig through
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Data Miner or Renaissance Person?
When I read “Panning for Gold: Building the Right Database System Is Essential to Getting the Big Payoff” in the November issue of 1to1, it raised a question
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Stocking Stumpers
It smacks of a now classic (but not beloved) holiday tale: A hopeful young woman placed an order with an online toy retailer on Dec. 6 for two items listed
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CATALOG SHOPPING: Di’s Dahlia
IT’S A FLOWER fit for a princess. That’s because it was created for one.Spring Hill Nurseries of Tipp City, OH features the Diana, Princess of Wales dahlia
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For Assurant, One-to-One Isn’t Automatic – Yet
Financial services firm centralizes its database to strengthen customized marketingAdd Assurant Group to the ranks of firms mining their databases to
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A Solid Foundation: Chicago’s WTTW gets personal with planned givers
There’s an old blackout sketch at Chicago’s famed Second City Theater. A smiling, congenial host asks viewers to please donate to Channel 11, the city’s
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Building for CRM Success
Adopting a customer-centered marketing strategy sounds simple. Focusing on the customers’ needs, values and expectations, and subsequently providing value