Agencies

• Agencies

  DECEPTIVE URL: Hijacked to the Red Light District

  CALL US CONVENTIONAL, but we really thought a Web site called Amsterdam.com would be a good place to look for maps, descriptions of museums and other

• Agencies

  Hickory Farms to Close Stores, Focus on Catalog

  HICKORY FARMS, MAUMEE, OH, plans to close 18 shopping mall stores to focus on catalog and Internet sales. Sales within the company’s stores have slipped,

• Agencies

  Overlooking a Window of Opportunity

  It’s hard to tell from these ads that Hunter Douglas offers an impressive line of custom-made window treatments for home or officeIt’s about time us direct

• Agencies

  Sticky Stuff: Web sites use a variety of techniques to keep customers

  The journey to customer retention on the Web is still mostly uncharted territory. Those who have taken the role of electronic Lewis and Clarks say in

• Agencies

  Lighting Up Loyalty

  Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand’s corporate parent, Philip Morris USA, is one of

• Agencies

  LINKING THE MARKETING-SALES LOOP

  Business-to-business marketers are always looking for ways to demonstrate our value, explain the contribution of our activities and justify budgets. Just

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  Yet Another Fine Mess

  Remember that inevitable scene in Laurel and Hardy films when Ollie would turn to Stan and say: “Well, here’s another fine mess you’ve gotten me into!”?

• Agencies

  DIRECT MAIL: Date? No, Thanks-I’d Rather Have a Sandwich

  AS WE’RE QUITE HAPPY with our mate at the moment, we almost threw out a recent mailing from the dating service LunchDates without a second glance. That

• Agencies

  Tattoo You: San Diego’s KPBS makes its mark on members

  You know you’re building a close relationship when there’s skin contact.That might explain why last October, KPBS used temporary tattoos as a premium

• Agencies

  Why, Oh Why, Would You Have Chosen DM in Its Infancy?

  Today, highly respected colleges offer degrees in direct marketing, and DM has even become the darling of some sages who report it will replace general