Agencies
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Agencies
This One’s for You
Talk about organized.Say, for instance, that you’re Ken S. Jones of Los Angeles. Today, Day-Timers, the Allentown, PA-based marketer of calendars and
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Agencies
Larrick to Head McCann Unit
Pam Larrick has been promoted to president and chief operating officer of McCann Relationship Marketing Worldwide. Larrick, who previously served as executive
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Agencies
PRIVACY: AIM E-mail Rules Draw Internal Fire
Did the Association for Interactive Media go far enough when it passed a set of resolutions for responsible e-mail marketing last month? At least one
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Agencies
Information, Please: Asking for It
The two biggest buzzwords in marketing – e-commerce and CRM – are linked in more ways than one. Each feeds the other, and both are, in turn, sustained
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Agencies
Integration Sweeping Europe’s Postal Services
European postal services will see far-reaching integration in the next five years as privatization and global alliances transform the industry, officials
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Agencies
A Thorough Examination
At Toshiba America Medical Systems, several departments are part of its diagnostic medical equipment and service sales efforts, including field reps,
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Agencies
Are You One-to-One – or Wan-to-One?
As this issue of DIRECT goes to press, the second issue of our new sister publication, 1to1, is also getting ready to go to the printer.Shameless Plug
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Agencies
Making the Connection
It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital
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Agencies
Hickory Farms to Close Stores, Focus on Catalog
HICKORY FARMS, MAUMEE, OH, plans to close 18 shopping mall stores to focus on catalog and Internet sales. Sales within the company’s stores have slipped,