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Larrick to Head McCann Unit

Pam Larrick has been promoted to president and chief operating officer of McCann Relationship Marketing Worldwide. Larrick, who previously served as executive

Agencies

Information, Please: Asking for It

The two biggest buzzwords in marketing – e-commerce and CRM – are linked in more ways than one. Each feeds the other, and both are, in turn, sustained

Agencies

Data to Go

InfoUSA has rolled out ListBazaar.com, offering direct marketers self-service online access to its consumer and business databases.Roughly 12 million

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Basketball Fans

A SOCCER BALL and two half-bushel peach baskets were used to play the very first basketball game in Springfield, MA, in 1891. Differing historical accounts

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Vernon Acquires Rue de France

Lillian Vernon Corp., Rye, NY, has signed a letter of intent to acquire Rue de France Inc., a 15-year-old home furnishings retailer. The firm also sells

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Rocking and Rolling at Columbia House

SOME FAMILIAR FACES are gone from Columbia House, the New York-based music marketer. CEO Richard Wolter retired Feb. 2, and two weeks later 87 other jobs

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DOOR-TO-DOOR SALES: Avon Clicking!

The Avon lady is getting wired.Instead of “Ding-dong! Avon calling!” customers may choose to respond to the click of a mouse. And the results could mean

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States Lose Out on Online Sales

Of the nearly $13 billion in taxable retail goods sold online in 1999 in the United States, only 20% was taxed by the states, according to a study by

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Fresh-Cut Data: 1-800 FLOWERS.COM TAKES ITS DATABASE IN HOUSE

1-800-Flowers.com, which takes pride in its technological savvy, came to a sad conclusion last summer – its system for accessing customer buying and service

Agencies

Synapse Intros Service for Trade Pubs

Synapse Group Inc., Stamford, CT, is about to launch Freebizmag.com, an online service to generate circulation for advertiser-supported trade publications