Agencies
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Agencies
GOOD WORKS: Crafting Geezer.com
P1OLITICALLY CORRECT it ain’t. Geezer.com is the name of a site – expected to go live in May – that sells handicrafts made by artisans age 55 and older.It’s
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Agencies
Recurring Themes: The buzz from DCI’s recent CRM conference
A NUMBER of recurring strategies emerged at DCI’s three-day Customer Relationship Management Conference & Exposition last month in Chicago.Cutting-edge
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Agencies
A Tale of Two Settees
OFTEN IN THIS SPACE I enthrall (or bore) you with my own tales in the trenches of direct marketing.But as you may have noticed from the last few month’s
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Agencies
The Missing Link
In recent months a new high-speed data linking technology has demonstrated major improvements in both customer data accuracy and online transaction processing
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Agencies
E Is for E-gregious
HERE’S THE DEAL.Sign up and you get free, yours to download, software that will ensure your privacy on the Internet, allow you to complete Web site and
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Agencies
Is There a Cure for E-mailitis?
An epidemic so severe it makes even a dreaded computer virus seem like a waning common coldONE RESEARCHER suggests that 7 trillion e-mail messages will
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Agencies
MERGERS: Havas Has U.S. Shopping List
Havas Advertising, which recently bought Snyder Communications for $2.1 billion, will continue acquiring agencies in this country, according to Patrick
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Agencies
This One’s for You
Talk about organized.Say, for instance, that you’re Ken S. Jones of Los Angeles. Today, Day-Timers, the Allentown, PA-based marketer of calendars and
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Agencies
Fresh-Cut Data: 1-800 FLOWERS.COM TAKES ITS DATABASE IN HOUSE
1-800-Flowers.com, which takes pride in its technological savvy, came to a sad conclusion last summer – its system for accessing customer buying and service
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Agencies
PRIVACY: AIM E-mail Rules Draw Internal Fire
Did the Association for Interactive Media go far enough when it passed a set of resolutions for responsible e-mail marketing last month? At least one