Agencies
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Agencies
The Missing Link
In recent months a new high-speed data linking technology has demonstrated major improvements in both customer data accuracy and online transaction processing
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Agencies
E Is for E-gregious
HERE’S THE DEAL.Sign up and you get free, yours to download, software that will ensure your privacy on the Internet, allow you to complete Web site and
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Agencies
Is There a Cure for E-mailitis?
An epidemic so severe it makes even a dreaded computer virus seem like a waning common coldONE RESEARCHER suggests that 7 trillion e-mail messages will
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Agencies
MERGERS: Havas Has U.S. Shopping List
Havas Advertising, which recently bought Snyder Communications for $2.1 billion, will continue acquiring agencies in this country, according to Patrick
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Agencies
This One’s for You
Talk about organized.Say, for instance, that you’re Ken S. Jones of Los Angeles. Today, Day-Timers, the Allentown, PA-based marketer of calendars and
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Agencies
Leave It to the Pros: CRM programs should be run by data-leveraging architects
Customer relationship management is often an exercise in sophisticated chaos. Massive resources are poured into “Star Wars” technology. Advance-degreed
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Agencies
DOWNS AWARD: Jackson Wins It
Rob Jackson has been named the Charles S. Downs Chicago Direct Marketer of the Year by the Chicago Association of Direct Marketing. He was scheduled to
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Agencies
Larrick to Head McCann Unit
Pam Larrick has been promoted to president and chief operating officer of McCann Relationship Marketing Worldwide. Larrick, who previously served as executive
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Agencies
PRIVACY: AIM E-mail Rules Draw Internal Fire
Did the Association for Interactive Media go far enough when it passed a set of resolutions for responsible e-mail marketing last month? At least one
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Agencies
AMA Blasts Opt-in
The American Medical Association opposed government regulations to keep electronic medical records from employers and marketers at a hearing last month.AMA