Agencies

• Agencies

  E Is for E-gregious

  HERE’S THE DEAL.Sign up and you get free, yours to download, software that will ensure your privacy on the Internet, allow you to complete Web site and

• Agencies

  Is There a Cure for E-mailitis?

  An epidemic so severe it makes even a dreaded computer virus seem like a waning common coldONE RESEARCHER suggests that 7 trillion e-mail messages will

• Agencies

  Data to Go

  InfoUSA has rolled out ListBazaar.com, offering direct marketers self-service online access to its consumer and business databases.Roughly 12 million

• Agencies

  The Missing Link

  In recent months a new high-speed data linking technology has demonstrated major improvements in both customer data accuracy and online transaction processing

• Agencies

  MERGERS: Havas Has U.S. Shopping List

  Havas Advertising, which recently bought Snyder Communications for $2.1 billion, will continue acquiring agencies in this country, according to Patrick

• Agencies

  This One’s for You

  Talk about organized.Say, for instance, that you’re Ken S. Jones of Los Angeles. Today, Day-Timers, the Allentown, PA-based marketer of calendars and

• Agencies

  PRIVACY: AIM E-mail Rules Draw Internal Fire

  Did the Association for Interactive Media go far enough when it passed a set of resolutions for responsible e-mail marketing last month? At least one

• Agencies

  Larrick to Head McCann Unit

  Pam Larrick has been promoted to president and chief operating officer of McCann Relationship Marketing Worldwide. Larrick, who previously served as executive

• Agencies

  Information, Please: Asking for It

  The two biggest buzzwords in marketing – e-commerce and CRM – are linked in more ways than one. Each feeds the other, and both are, in turn, sustained

• Agencies

  Basketball Fans

  A SOCCER BALL and two half-bushel peach baskets were used to play the very first basketball game in Springfield, MA, in 1891. Differing historical accounts