Agencies
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Agencies
Information, Please: Asking for It
The two biggest buzzwords in marketing – e-commerce and CRM – are linked in more ways than one. Each feeds the other, and both are, in turn, sustained
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Agencies
Basketball Fans
A SOCCER BALL and two half-bushel peach baskets were used to play the very first basketball game in Springfield, MA, in 1891. Differing historical accounts
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Agencies
Fresh-Cut Data: 1-800 FLOWERS.COM TAKES ITS DATABASE IN HOUSE
1-800-Flowers.com, which takes pride in its technological savvy, came to a sad conclusion last summer – its system for accessing customer buying and service
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Agencies
Vernon Acquires Rue de France
Lillian Vernon Corp., Rye, NY, has signed a letter of intent to acquire Rue de France Inc., a 15-year-old home furnishings retailer. The firm also sells
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Agencies
Rocking and Rolling at Columbia House
SOME FAMILIAR FACES are gone from Columbia House, the New York-based music marketer. CEO Richard Wolter retired Feb. 2, and two weeks later 87 other jobs
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Agencies
DOOR-TO-DOOR SALES: Avon Clicking!
The Avon lady is getting wired.Instead of “Ding-dong! Avon calling!” customers may choose to respond to the click of a mouse. And the results could mean
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Agencies
States Lose Out on Online Sales
Of the nearly $13 billion in taxable retail goods sold online in 1999 in the United States, only 20% was taxed by the states, according to a study by
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Agencies
Leave It to the Pros: CRM programs should be run by data-leveraging architects
Customer relationship management is often an exercise in sophisticated chaos. Massive resources are poured into “Star Wars” technology. Advance-degreed
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Agencies
DOWNS AWARD: Jackson Wins It
Rob Jackson has been named the Charles S. Downs Chicago Direct Marketer of the Year by the Chicago Association of Direct Marketing. He was scheduled to
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Agencies
Ad Mail to Drop
The U.S. Postal Service anticipates a 25% drop in first class mail volume and revenue between 2003 and 2008 and unspecified declines in Standard A mail