Agencies
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Agencies
Consumers Worry About Net Privacy
Awhopping 85% of Internet users are concerned about privacy, according to a study released last month. A Stamford, CT-based Internet consulting firm,
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Agencies
A Postal Sin of Omission
In previous columns, I discussed some of the mistakes the U.S. Postal Service made in preparing its latest rate case. But besides these errors of commission,
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Agencies
Wired Women: Marketers adapt strategies to females’ online behavior
As women move onto the Internet in big numbers – by 2003, 49% will use the Internet compared with 21% in 1998 – marketers are finding that their Web behavior
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Agencies
DATABASE STRATEGIES: Integrating Marketing Databases With the Web
We’ve been approached lately by many clients who’d like to know whether their marketing databases can be integrated with the Web.Integration, however,
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Agencies
Ad Mail to Drop
The U.S. Postal Service anticipates a 25% drop in first class mail volume and revenue between 2003 and 2008 and unspecified declines in Standard A mail
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Agencies
Synapse Intros Service for Trade Pubs
Synapse Group Inc., Stamford, CT, is about to launch Freebizmag.com, an online service to generate circulation for advertiser-supported trade publications
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Agencies
DMers Told: Learn From Holiday Mistakes
Garden.com CEO says 14% of all e-tailing packages arrived lateA QUARTER OF ALL Web sites suffered such severe technological glitches during the 1999 holiday
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Agencies
Bigfoot Interactive Taps Beaudoin
Bigfoot Interactive, New York, a direct e-marketing services company, has named Beverly Beaudoin president. Beaudoin will lead the sales, marketing, client