Agencies
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Agencies
Data Dump: Interpretations of new legislation may curtail DM information use
Barring a convincing case from the direct response industry, marketers stand to lose significant data sources under the strictest interpretations of the
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Agencies
Fresh-Cut Data: 1-800 FLOWERS.COM TAKES ITS DATABASE IN HOUSE
1-800-Flowers.com, which takes pride in its technological savvy, came to a sad conclusion last summer – its system for accessing customer buying and service
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Agencies
ANYTHING FOR MONEY: Who Wants to Marry a Millionaire’s Ex?
JUST WHEN YOU THOUGHT television was the stupidest medium there is, something on the Internet knocks that idea right out of your head.Renowned primarily
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Agencies
Just Look Who’s Invading Our Turf…
IN A SINGLE section of a single issue of The Wall Street Journal were a gaggle of ads that were both naive and assumptive. What a dangerous combination!In
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Agencies
A Tale of Two Settees
OFTEN IN THIS SPACE I enthrall (or bore) you with my own tales in the trenches of direct marketing.But as you may have noticed from the last few month’s
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Agencies
GOOD WORKS: Crafting Geezer.com
P1OLITICALLY CORRECT it ain’t. Geezer.com is the name of a site – expected to go live in May – that sells handicrafts made by artisans age 55 and older.It’s
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Agencies
Recurring Themes: The buzz from DCI’s recent CRM conference
A NUMBER of recurring strategies emerged at DCI’s three-day Customer Relationship Management Conference & Exposition last month in Chicago.Cutting-edge
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Agencies
E Is for E-gregious
HERE’S THE DEAL.Sign up and you get free, yours to download, software that will ensure your privacy on the Internet, allow you to complete Web site and
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Agencies
Is There a Cure for E-mailitis?
An epidemic so severe it makes even a dreaded computer virus seem like a waning common coldONE RESEARCHER suggests that 7 trillion e-mail messages will