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Inquiring Minds Want to Know
Continued from the February TELEDIRECT, here are more answers to real questions from real phone sales representatives I’ve received recently.Q. From Austin,
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E-MAIL JOKE MARKETING: Did You Hear the One About…?
What’s the trouble with lawyer jokes? Lawyers don’t think they’re funny, and no one else thinks they’re jokes.Lawyer jokes are a serious tool for author
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A Press Run to Remember
“All right,” said John to himself, “I’m on my way to some little town in heaven-knows-where to do my first catalog press check. My co-worker, Tiffany,
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Browsing Buddies
In a move that reduces costs while increasing the frequency of contacts, Agilent Technologies Inc. is encouraging customers to browse with agents online.Palo
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Web Marketers Favor Opt-in
A majority of Internet marketers have voted in favor of opt-in e-mail marketing, according to surveys from e-mail service provider NetCreations Inc.,
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A Postal Sin of Omission
In previous columns, I discussed some of the mistakes the U.S. Postal Service made in preparing its latest rate case. But besides these errors of commission,
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Wired Women: Marketers adapt strategies to females’ online behavior
As women move onto the Internet in big numbers – by 2003, 49% will use the Internet compared with 21% in 1998 – marketers are finding that their Web behavior
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Consumers Worry About Net Privacy
Awhopping 85% of Internet users are concerned about privacy, according to a study released last month. A Stamford, CT-based Internet consulting firm,
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Agent-Sold Subs – New Directions?
Just in case you’ve been in jail or on Mars for the past six months, the multimagazine subscription business is being devoured by the legal systems of
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Getting Shipshape
All the ships at sea just may be able to find the replacement parts they need on the Web at Equilinx.com.The new industrial site (www.equilinx.com) provides