Agencies

• Agencies

  Getting to Know Them: Four methods marketers can use to evaluate their customers

  Do you know who your customers are? Really? Do you know who your best customers are? What makes them the best? Who are your new customers? What do you

• Agencies

  Happy Campers

  Web site registration and a new “teaser” direct mail campaign have dramatically increased telephone response to an annual customer loyalty program sponsored

• Agencies

  Germany Imposes Postal Surcharge

  Cross-border direct mailers may be facing higher postage rates, especially for items bound for Germany, as the result of an unexpected court ruling in

• Agencies

  Setting the Standard: What’s a “quality” call and how do you get one?

  Defining the “quality” of a telephone contact with a current or prospective customer can be quite a slippery slope. Like other subjective standards, most

• Agencies

  Object Lesson: Software marketer Business Objects gets personal

  Even in the high-tech mecca of Silicon Valley, nothing beats the personal touch of a human voice on the phone. That’s why San Jose, CA-based computer

• Agencies

  Class-action Suits `R’ Us

  I’m not a fan of Toys `R’ Us.I think its chairman or president or Grand Kahuna or whatever his title is, is overpaid. I think its icon, that giraffe,

• Agencies

  DraftWorldwide Buys Brand Agency

  DraftWorldwide, the Chicago-based direct response agency, will acquire a majority stake in AG Worldwide, a brand strategy and advertising agency, according

• Agencies

  Creating a Customer Information Management Plan

  Where is your customer data…and where should your customer data be? If you take a broad look across your organization, you are likely to find pools

• Agencies

  POSTAL: USPS’ Calendar Mail Rule Draws Ire

  The U.S. Postal Service is under fire by DM trade groups for ruling that most promotional calendars – those without extensive editorial copy – must be

• Agencies

  The DR Learning Curve: Dot-coms should get wise to old TV tricks

  It was “My Fair Lady”‘s Professor Henry Higgins who bemoaned, “Why can’t a woman be more like a man?” Well, why can’t dot-coms be more like direct marketers?