Agencies

• Agencies

  If You Log on Now…: URLs are the newest TV response mechanism

  Forget “and if you call now…”Today’s direct response television spots are driving their viewers to Web sites instead of to the telephone.Think “and

• Agencies

  Put Your Hand Inside the Puppet Head

  A friend and i were discussing the misfiring branding schemes of his company recently.The company had employed several different ad agencies to try and

• Agencies

  Direct Response Adds DM Insurer

  Direct Response Corp., a White Plains, NY-based holding firm for several DR auto insurance companies, will acquire Connecticut Life & Casualty Insurance

• Agencies

  A Real Fixer-Upper

  Home repair services broker JoeFixit.com combines the phone and the Web to improve customer serviceHave a leaky roof or a broken water pipe? Never fear,

• Agencies

  Super Coup for Super Coups

  In three years, Super Coups has gone from being 30 days away from declaring bankruptcy to being 30 days away from signing its second international deal.The

• Agencies

  ONLINE: Forrester Sees E-mail Upsurge

  Marketers will send more than 200 billion e-mails by 2004, according to a report by Forrester Research Inc., Cambridge, MA. And they will outsource strategic

• Agencies

  USPS Hits International Mailers

  The U.S. Postal Service is planning some huge rate hikes for catalogers and magazine publishers mailing to Mexico, according to a recent notice in the

• Agencies

  Rock Solid: Gem retailer uses insights about women to market to men

  Many women may be loath to admit it, but the song Marilyn Monroe made famous, “Diamonds Are a Girl’s Best Friend,” has more than a ring of truth today.

• Agencies

  Online Consumers

  Online consumers are perhaps the most scrutinized demographic group in history considering the infinite amount of research, surveys and self-proclaimed

• Agencies

  Getting to Know Them: Four methods marketers can use to evaluate their customers

  Do you know who your customers are? Really? Do you know who your best customers are? What makes them the best? Who are your new customers? What do you