Agencies
-
Agencies
Getting Shipshape
All the ships at sea just may be able to find the replacement parts they need on the Web at Equilinx.com.The new industrial site (www.equilinx.com) provides
-
Agencies
WebFlyer Plans Custom ISP
WebFlyer, an Internet site dedicated to frequent flyer programs, is extending its brand by becoming a free Internet service provider.This will put the
-
Agencies
Agent-Sold Subs – New Directions?
Just in case you’ve been in jail or on Mars for the past six months, the multimagazine subscription business is being devoured by the legal systems of
-
Agencies
Star Power Preview
The next event on the entertainment marketing calendar is the Promotion Marketing Association’s Star Power conference, which will take place May 23-24
-
Agencies
End of an Era: Veteran list broker Ed Proctor dies at 90
Direct marketing lost one of its grand veterans on March 4 when Ed Proctor, who retired from the Guild Co. only last year after 68 years as a list broker,
-
Agencies
Data Dump: Interpretations of new legislation may curtail DM information use
Barring a convincing case from the direct response industry, marketers stand to lose significant data sources under the strictest interpretations of the
-
Agencies
Specialty Catalog Kills Takeover by Golub
Specialty Catalog Corp., South Easton, MA, has terminated its $21.8 million agreement to be taken over by privately held Golub Associates Inc. and its
-
Agencies
APPEARANCES DECEIVE: If You Give a Mouse a Rug…
We confess: We like cute – when it’s done well. And we like kitchen-table start-ups when their success is a surprise to everyone, including the founder.
-
Agencies
Ampex Ad Headline a Wee Bit too Wee
Man bites dog, that’s news – as is the debut of a highly promising improvement in a product or service. So let ’em knowI have seen the future, and it
-
Agencies
Inquiring Minds Want to Know
Continued from the February TELEDIRECT, here are more answers to real questions from real phone sales representatives I’ve received recently.Q. From Austin,