Agencies
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Agencies
Double Dutch: Critics blast DoubleClick privacy pledge
Although Internet advertising services firm DoubleClick Inc. said last month that it would scrap a plan to merge potentially sensitive consumer data with
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Agencies
If You Log on Now…: URLs are the newest TV response mechanism
Forget “and if you call now…”Today’s direct response television spots are driving their viewers to Web sites instead of to the telephone.Think “and
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Agencies
ONLINE: Forrester Sees E-mail Upsurge
Marketers will send more than 200 billion e-mails by 2004, according to a report by Forrester Research Inc., Cambridge, MA. And they will outsource strategic
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Agencies
Direct Response Adds DM Insurer
Direct Response Corp., a White Plains, NY-based holding firm for several DR auto insurance companies, will acquire Connecticut Life & Casualty Insurance
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Agencies
A Real Fixer-Upper
Home repair services broker JoeFixit.com combines the phone and the Web to improve customer serviceHave a leaky roof or a broken water pipe? Never fear,
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Agencies
Super Coup for Super Coups
In three years, Super Coups has gone from being 30 days away from declaring bankruptcy to being 30 days away from signing its second international deal.The
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Agencies
USPS Hits International Mailers
The U.S. Postal Service is planning some huge rate hikes for catalogers and magazine publishers mailing to Mexico, according to a recent notice in the
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Agencies
Rock Solid: Gem retailer uses insights about women to market to men
Many women may be loath to admit it, but the song Marilyn Monroe made famous, “Diamonds Are a Girl’s Best Friend,” has more than a ring of truth today.
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Agencies
Star Power Preview
The next event on the entertainment marketing calendar is the Promotion Marketing Association’s Star Power conference, which will take place May 23-24
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Agencies
Online Consumers
Online consumers are perhaps the most scrutinized demographic group in history considering the infinite amount of research, surveys and self-proclaimed