Agencies
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Agencies
Specialty Catalog Kills Takeover by Golub
Specialty Catalog Corp., South Easton, MA, has terminated its $21.8 million agreement to be taken over by privately held Golub Associates Inc. and its
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Agencies
APPEARANCES DECEIVE: If You Give a Mouse a Rug…
We confess: We like cute – when it’s done well. And we like kitchen-table start-ups when their success is a surprise to everyone, including the founder.
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Agencies
Ampex Ad Headline a Wee Bit too Wee
Man bites dog, that’s news – as is the debut of a highly promising improvement in a product or service. So let ’em knowI have seen the future, and it
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Agencies
INFOMERCIALS: Fake
Americans may have seen it on TV, but that doesn’t mean they want to see it again.A recent survey by St. Louis-based Aragon Consulting Group’s research
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Agencies
Double Dutch: Critics blast DoubleClick privacy pledge
Although Internet advertising services firm DoubleClick Inc. said last month that it would scrap a plan to merge potentially sensitive consumer data with
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Agencies
If You Log on Now…: URLs are the newest TV response mechanism
Forget “and if you call now…”Today’s direct response television spots are driving their viewers to Web sites instead of to the telephone.Think “and
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Agencies
PREMIUMS: Fake
Since Warner Bros. has done scant promotion for its low-key little art film “Batman & Robin,” we thought we’d help them out with this little bit of public
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Agencies
Inquiring Minds Want to Know
Continued from the February TELEDIRECT, here are more answers to real questions from real phone sales representatives I’ve received recently.Q. From Austin,
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Agencies
Put Your Hand Inside the Puppet Head
A friend and i were discussing the misfiring branding schemes of his company recently.The company had employed several different ad agencies to try and