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  Online Consumers

  Online consumers are perhaps the most scrutinized demographic group in history considering the infinite amount of research, surveys and self-proclaimed

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  Rock Solid: Gem retailer uses insights about women to market to men

  Many women may be loath to admit it, but the song Marilyn Monroe made famous, “Diamonds Are a Girl’s Best Friend,” has more than a ring of truth today.

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  PREMIUMS: Fake

  Since Warner Bros. has done scant promotion for its low-key little art film “Batman & Robin,” we thought we’d help them out with this little bit of public

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  A Fluid Web Site

  Several industrial and high-tech giants have teamed up to create an online marketplace for selling industrial fluid-processing equipment.Industria Solutions

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  Inquiring Minds Want to Know

  Continued from the February TELEDIRECT, here are more answers to real questions from real phone sales representatives I’ve received recently.Q. From Austin,

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  Getting to Know Them: Four methods marketers can use to evaluate their customers

  Do you know who your customers are? Really? Do you know who your best customers are? What makes them the best? Who are your new customers? What do you

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  INTERACTIVE: Fake

  The whole point of shopping on the Web is the convenience of shopping at home, right? Maybe not.Santa Monica, CA-based Virtual Emporium (www.virtualemporium.com)

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  Setting the Standard: What’s a “quality” call and how do you get one?

  Defining the “quality” of a telephone contact with a current or prospective customer can be quite a slippery slope. Like other subjective standards, most

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  A Press Run to Remember

  “All right,” said John to himself, “I’m on my way to some little town in heaven-knows-where to do my first catalog press check. My co-worker, Tiffany,

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  Object Lesson: Software marketer Business Objects gets personal

  Even in the high-tech mecca of Silicon Valley, nothing beats the personal touch of a human voice on the phone. That’s why San Jose, CA-based computer