Agencies
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Agencies
Online Consumers
Online consumers are perhaps the most scrutinized demographic group in history considering the infinite amount of research, surveys and self-proclaimed
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Agencies
Getting to Know Them: Four methods marketers can use to evaluate their customers
Do you know who your customers are? Really? Do you know who your best customers are? What makes them the best? Who are your new customers? What do you
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Agencies
INTERACTIVE: Fake
The whole point of shopping on the Web is the convenience of shopping at home, right? Maybe not.Santa Monica, CA-based Virtual Emporium (www.virtualemporium.com)
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Agencies
A Fluid Web Site
Several industrial and high-tech giants have teamed up to create an online marketplace for selling industrial fluid-processing equipment.Industria Solutions
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Agencies
PREMIUMS: Fake
Since Warner Bros. has done scant promotion for its low-key little art film “Batman & Robin,” we thought we’d help them out with this little bit of public
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Agencies
Inquiring Minds Want to Know
Continued from the February TELEDIRECT, here are more answers to real questions from real phone sales representatives I’ve received recently.Q. From Austin,
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Happy Campers
Web site registration and a new “teaser” direct mail campaign have dramatically increased telephone response to an annual customer loyalty program sponsored
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Agencies
Germany Imposes Postal Surcharge
Cross-border direct mailers may be facing higher postage rates, especially for items bound for Germany, as the result of an unexpected court ruling in
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Agencies
Setting the Standard: What’s a “quality” call and how do you get one?
Defining the “quality” of a telephone contact with a current or prospective customer can be quite a slippery slope. Like other subjective standards, most
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Agencies
Object Lesson: Software marketer Business Objects gets personal
Even in the high-tech mecca of Silicon Valley, nothing beats the personal touch of a human voice on the phone. That’s why San Jose, CA-based computer