Agencies
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Agencies
FASHION INSTITUTE OF TECHNOLOGY: DM: A PERFECT FIT
Q: What is the only college to offer a bachelor of science degree in direct marketing?A: The Fashion Institute of Technology.Come again?That’s right.
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Agencies
Opt-out Option
New bill requires financial institutions to obtain customer permission to share dataBanks and financial institutions would be prohibited from sharing
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Agencies
Spinning the Web Across the Pond
You’ve heard the old saying about the United States and Britain being two countries separated by one language. On my latest trip to London for the International
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Agencies
Unfamiliar Haunts
Forget the frights of Halloween. True terror for any movie studio is marketing a major theatrical release that’s anchored by little star power, a title
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Agencies
NATIONAL MULTIPLE SCLEROSIS SOCIETY: THE FUTURE OF FUNDRAISING
When the National Multiple Sclerosis Society saw the Internet handwriting on the virtual wall, it looked to the for-profit sector for someone to translate.Last
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Agencies
AGENCIES: Lowe Lintas Buys Stake in Daiko
Lowe Lintas & Partners Worldwide, parent of direct response agency Lowe Direct, will acquire 20% of Japanese agency Daiko Advertising. Terms were not
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Agencies
Back to the Private Sector
Philip N. Diehl leaves U.S. Mint to join Zale Corp.Philip N. Diehl, the U.S. Mint director who transformed a sleepy government agency into an entrepreneurial
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Agencies
Hara-kiri 2000: Broadcast Is Knifing Itself
If you’re old enough, you remember a nasty World War II Japanese procedure – hara-kiri.We saw the technique in “The Bridge Over the River Kwai,” in which
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Agencies
Waving the Banner
rafe VanDenBerg, marketing director at Crucial Technologies, is amused by negative press about banner advertising. Crucial uses banners to help sell almost