Agencies
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Agencies
MaxMatch Factor: Joint venture aids SOHO market targeting
There’s a trade-off in targeting the small office/home office (SOHO) market. While it can be lucrative, prospect information has been available only sporadically
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Agencies
FASHION INSTITUTE OF TECHNOLOGY: DM: A PERFECT FIT
Q: What is the only college to offer a bachelor of science degree in direct marketing?A: The Fashion Institute of Technology.Come again?That’s right.
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Agencies
Opt-out Option
New bill requires financial institutions to obtain customer permission to share dataBanks and financial institutions would be prohibited from sharing
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Agencies
Spinning the Web Across the Pond
You’ve heard the old saying about the United States and Britain being two countries separated by one language. On my latest trip to London for the International
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Agencies
TOP OF THE P-O-P
Heritage Partners, Boston, acquired P.O.P. Displays International, a Woodside, NY-based company with operations in the U.S., U.K., and Portugal. The deal
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Agencies
Major Promo
Since this department provides critical analysis, we are accustomed to being accused of throwing bricks at this DM campaign or that.It therefore gave
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Agencies
Hanover Joins Start-up’s Co-op DB
Cataloger/e-tailer Hanover Direct Inc. will allow start-up I-Behavior Inc. to solicit its customers for a new co-op database. Hanover is the first marketer
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Agencies
Cookies Crumble
as Internet network advertising company DoubleClick Inc. takes the heat from the dark side of the privacy spotlight – it has five state attorneys general
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Agencies
Ampex Ad Headline a Wee Bit too Wee
Man bites dog, that’s news – as is the debut of a highly promising improvement in a product or service. So let ’em knowI have seen the future, and it