Agencies
-
Agencies
Behind the B-to-B Boom: DMA’s Wientzen says online sales hit $7 billion last year
Quick: what’s the hottest DM buzzword – the Web, CRM, viral marketing?Actually, none of the above, to hear Direct Marketing Association president H. Robert
-
Agencies
Getting Closer: One-to-one mailings are facilitated by new printing technology
Direct mail is getting more personal. And you can thank your printer.In keeping with the general growth of one-to-one marketing and the demand for more
-
Agencies
Retailtainment Today: The `wow’ factor pushes revenues up 5.1 percent.
The endless pursuit of loyal customers – an effort now intensified by the online shopping phenomenon – has retailers sprucing up their stores and giving
-
Agencies
Forrester Predicts Dot-com Shakeout
Consolidations, closings may leave only the strongest on the scene at 2002’s end.The electronic retailing industry will undergo the first phase of a three-part
-
Agencies
United We Stand
independent bookstores, which have been slowly losing ground to retail store chains and online sellers like Amazon.com, will soon be able to fight back.
-
Agencies
Ready, Fire, Aim
too many companies are jumping into the Internet without considering some direct marketing basics. For one thing, they have thrown the customer overboard
-
Agencies
Fulfillment 101: Online orders present new distribution challenges
Judging by studies from both Forrester Research and Jupiter Communications and a host of horror stories from this past Christmas, the No. 1 problem with
-
Agencies
New York Senate Gets Tough on Privacy
Passes telemarketing bill; mulls one on insurance ID.The New York State Senate has passed one bill and is considering another that would toughen the state’s