Agencies

• Agencies

  Waving the Banner

  rafe VanDenBerg, marketing director at Crucial Technologies, is amused by negative press about banner advertising. Crucial uses banners to help sell almost

• Agencies

  MEDIA WATCH: Designer Sites

  Living rooms top the list of redecorating projects that Americans plan this year, according to a random survey of over 900 consumers conducted by American

• Agencies

  Imagine – Helmsley’s Hotel Ad Is Too Modest

  There’s no reason why this ad can’t say more and do more without sacrificing elegance and brand imageThe new New Thing in advertising is building brand

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  What’s In-Store: Tips for avoiding hidden in-store sampling costs.

  In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact

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  USPS Adopts Sweeps Rules

  The U.S. Postal Service has imposed new mailing eligibility rules that it has adopted to implement the Deceptive Mail Prevention and Enforcement Act (DMPEA).The

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  It’s Not Too Late to Catch Up

  Tell me if this doesn’t sound like a description of your company. You market a variety of products and services to a large customer database using all

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  DO-IT-YOURSELF ANIMATION: Mini-Me

  There must be a need. Virtual Zones (www.virtual zones.co.uk) – an online community that allows users to create animated versions of themselves – has

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  POLITICS: Donnelley’s Near Miss

  Shawn Donnelley, manager of political affairs for Chicago-based R.R. Donnelley & Sons Co., lost her bid to secure the Republican nomination in Illinois’

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  Book Buyers

  America’s quintessential book buyer is a middle-aged woman who lives in a Western urban area.She’s highly educated, with household income above $100,000

• Agencies

  Comeback Kid

  egghead, which closed its last retail store three years ago, has revitalized itself as dot-com company. The Menlo Park, CA-based firm posted sales of