Agencies
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Agencies
What’s In-Store: Tips for avoiding hidden in-store sampling costs.
In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact
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Agencies
Sweeps Mailer Hit With $30 Million Settlement
A multistate settlement has required mega-sweeps mailer United States Purchasing Exchange to include clear and conspicuous disclosures of “Sweepstakes
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Agencies
Death and the Mailing
It’s often said there are two things in life that can’t be avoided: death and taxes. But a third inevitable item also should be added to that list: direct
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Agencies
Wholesale Hooch
Ever since the passage of the 21st Amendment to the U.S. Constitution repealing Prohibition, selling liquor wholesale has been costly, time-consuming
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Agencies
These Boring Times Cry for Humor
Another day. Another plane. Another flight attendant giving safety instructions that everyone – their minds elsewhere – had already tuned out.But suddenly,
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Agencies
USPS Offers Electronic Billing and Payment
The U.S. Postal Service is offering its customers electronic billing and payment. The new service, called USPS eBillPay, is part of an agreement with
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Agencies
Turning Up the Volume With AOL
myPlay.com Inc., which customizes banner ads and e-mail for recording companies, has signed a co-branding deal with America Online, expanding its reach
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Agencies
FTC Looks at Yahoo
The Federal Trade Commission is making inquiries into Yahoo!’s customer information practices on its Yahoohealth Web site to determine whether the company
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Agencies
Apple Pies Charm Core Customers
Pet owners respond to sur-pies mailing.For one pet supply retailer, several thousand apple pies did what coupons couldn’t: they created goodwill among
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Agencies
ORANGE GLO INTERNATIONAL: CLEANING UP
Sixteen years ago, Max Appel went out to the garage behind his Denver home to see if he could create a cleaning product that worked well, smelled good