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Sweeps Mailer Hit With $30 Million Settlement

A multistate settlement has required mega-sweeps mailer United States Purchasing Exchange to include clear and conspicuous disclosures of “Sweepstakes

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Death and the Mailing

It’s often said there are two things in life that can’t be avoided: death and taxes. But a third inevitable item also should be added to that list: direct

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Wholesale Hooch

Ever since the passage of the 21st Amendment to the U.S. Constitution repealing Prohibition, selling liquor wholesale has been costly, time-consuming

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These Boring Times Cry for Humor

Another day. Another plane. Another flight attendant giving safety instructions that everyone – their minds elsewhere – had already tuned out.But suddenly,

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FTC Looks at Yahoo

The Federal Trade Commission is making inquiries into Yahoo!’s customer information practices on its Yahoohealth Web site to determine whether the company

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Apple Pies Charm Core Customers

Pet owners respond to sur-pies mailing.For one pet supply retailer, several thousand apple pies did what coupons couldn’t: they created goodwill among

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ORANGE GLO INTERNATIONAL: CLEANING UP

Sixteen years ago, Max Appel went out to the garage behind his Denver home to see if he could create a cleaning product that worked well, smelled good

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Mattel Sells Learning Co.

Mattel Inc., Los Angeles, plans to sell its Learning Co. division. The burdensome software unit, acquired last May for $3.6 billion, has been a money

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Musical Confections: Just Born hits high notes with Atlantic Records’ help.

Candy maker Just Born, Inc., Bethlehem, PA, has historically carved out comfortable market share with low-key promotional campaigns. Its Mike & Ike brand

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USPS Offers Electronic Billing and Payment

The U.S. Postal Service is offering its customers electronic billing and payment. The new service, called USPS eBillPay, is part of an agreement with