Agencies
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Agencies
Forrester Predicts Dot-com Shakeout
Consolidations, closings may leave only the strongest on the scene at 2002’s end.The electronic retailing industry will undergo the first phase of a three-part
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Agencies
What’s In-Store: Tips for avoiding hidden in-store sampling costs.
In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact
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Agencies
Getting Closer: One-to-one mailings are facilitated by new printing technology
Direct mail is getting more personal. And you can thank your printer.In keeping with the general growth of one-to-one marketing and the demand for more
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Agencies
United We Stand
independent bookstores, which have been slowly losing ground to retail store chains and online sellers like Amazon.com, will soon be able to fight back.
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Agencies
Ready, Fire, Aim
too many companies are jumping into the Internet without considering some direct marketing basics. For one thing, they have thrown the customer overboard
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Agencies
BURNED AGAIN: Lots of Hits
First, Net surfers were tricked by scam artists. Next, call-girl services. Now perhaps the ultimate mis-users of the Web have been uncovered.More than
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Agencies
Fulfillment 101: Online orders present new distribution challenges
Judging by studies from both Forrester Research and Jupiter Communications and a host of horror stories from this past Christmas, the No. 1 problem with
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Agencies
New York Senate Gets Tough on Privacy
Passes telemarketing bill; mulls one on insurance ID.The New York State Senate has passed one bill and is considering another that would toughen the state’s