Agencies
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Agencies
Comeback Kid
egghead, which closed its last retail store three years ago, has revitalized itself as dot-com company. The Menlo Park, CA-based firm posted sales of
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Agencies
POLITICS: Donnelley’s Near Miss
Shawn Donnelley, manager of political affairs for Chicago-based R.R. Donnelley & Sons Co., lost her bid to secure the Republican nomination in Illinois’
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Agencies
Book Buyers
America’s quintessential book buyer is a middle-aged woman who lives in a Western urban area.She’s highly educated, with household income above $100,000
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Agencies
Living on Borrowed Time
What would you do if you were told your business’s electrical power no longer would work reliably? The power might be on, or maybe not; the voltage might
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Agencies
NJ Tightens Sweeps Legislation
New Jersey may become the first state to toughen existing federal legislation controlling the direct mail sweepstakes industry.A bill to amend the state’s
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Agencies
`E’ for Effort: E-mail marketers moving to real-time tracking and reporting
E-mail is looking more like snail mail every day.While many marketers continue to determine e-mail success rates solely by clickstream or “eyeball” data,
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Agencies
Rodgers Shutters LR Direct: Veteran broker signs with VitaminShoppe.com
Lesli Rodgers, CEO of LR Direct Ltd., has taken a position with VitaminShoppe.com as vice president, customer acquisition and retention. LR Direct Ltd.,
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Agencies
REGULATORY: Trans Union Wins Stay of FTC Order
The Federal Trade Commission has stayed the enforcement of a Feb. 10 order against PerformanceData, the target marketing division of Chicago-based Trans
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Agencies
Sweeps Mailer Hit With $30 Million Settlement
A multistate settlement has required mega-sweeps mailer United States Purchasing Exchange to include clear and conspicuous disclosures of “Sweepstakes
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Agencies
Retailtainment Today: The `wow’ factor pushes revenues up 5.1 percent.
The endless pursuit of loyal customers – an effort now intensified by the online shopping phenomenon – has retailers sprucing up their stores and giving