Agencies

• Agencies

  MyPoints Buys Rival for $142 Million

  MyPoints.com Inc. of San Francisco will buy rival Cybergold Inc. for $142 million in stock, doubling its membership. The combination will create one of

• Agencies

  But What if Grandma Can’t Drive?

  This month, it’s time to share a few unconnected tidbits that have crossed my desk recently. Consider it my annual spring cleaning column – not that I

• Agencies

  Congress Mulls Kid Data Measure

  An amendment added to a major education bill last month would require public schools to get parental consent before students could participate in education-related

• Agencies

  May 31, 2000

   

• Agencies

  Forrester Predicts Dot-com Shakeout

  Consolidations, closings may leave only the strongest on the scene at 2002’s end.The electronic retailing industry will undergo the first phase of a three-part

• Agencies

  Unfamiliar Haunts

  Forget the frights of Halloween. True terror for any movie studio is marketing a major theatrical release that’s anchored by little star power, a title

• Agencies

  Getting Closer: One-to-one mailings are facilitated by new printing technology

  Direct mail is getting more personal. And you can thank your printer.In keeping with the general growth of one-to-one marketing and the demand for more

• Agencies

  SWING SET

  Independent voters are increasingly important to politicians, but it takes good data mining skills to reach them.A generation ago, reaching out to independent

• Agencies

  United We Stand

  independent bookstores, which have been slowly losing ground to retail store chains and online sellers like Amazon.com, will soon be able to fight back.

• Agencies

  Ready, Fire, Aim

  too many companies are jumping into the Internet without considering some direct marketing basics. For one thing, they have thrown the customer overboard