Agencies
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Agencies
NEW Blood: FINDING NEW CUSTOMERS DURING A PROSPECTING CRISIS
when Fingerhut Cos. needed to acquire new customers a couple of years ago, it decided on a radical solution. Instead of trying new lists and new media
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Agencies
BOOK REVIEWS: Two Cult Classics
It’s a Herschell Gordon Lewis fest, with one book by Lewis and the other about him. Besides inspiring a cult following as DIRECT’s very own Curmudgeon-at-Large,
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Agencies
Darwin Was Right
The Scopes trial was three-quarters of a century ago. Charles Darwin published “The Origin of Species” 66 years before that.Here we are, supposedly evolved
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Agencies
Sweeps Mailer Hit With $30 Million Settlement
A multistate settlement has required mega-sweeps mailer United States Purchasing Exchange to include clear and conspicuous disclosures of “Sweepstakes
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Agencies
What’s In-Store: Tips for avoiding hidden in-store sampling costs.
In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact
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Agencies
REGULATORY: Trans Union Wins Stay of FTC Order
The Federal Trade Commission has stayed the enforcement of a Feb. 10 order against PerformanceData, the target marketing division of Chicago-based Trans
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Agencies
Death and the Mailing
It’s often said there are two things in life that can’t be avoided: death and taxes. But a third inevitable item also should be added to that list: direct
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Agencies
Wholesale Hooch
Ever since the passage of the 21st Amendment to the U.S. Constitution repealing Prohibition, selling liquor wholesale has been costly, time-consuming
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Agencies
These Boring Times Cry for Humor
Another day. Another plane. Another flight attendant giving safety instructions that everyone – their minds elsewhere – had already tuned out.But suddenly,