Agencies
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Agencies
U.S. Without the P.S.? Unthinkable! (Wanna Bet?)
In the days of Augustus, none but a scant few visionaries could imagine a world without the Roman Empire. Yet despite the soothsayers’ inability to convince
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Agencies
On the Rebound: SPIEGEL OVERHAULS ITS PROSPECTING AND CUSTOMER RETENTION EFFORTS
When Christian Feuer left his wife’s side two days after their third child was born to travel from the East Coast to Downers Grove, IL, it was to tackle
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Agencies
Blinded by the Site
We’ve always been keen on the potential of compact discs as a direct marketing medium. A CD is nearly a perfect vehicle: The prospect gets one in the
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Agencies
NATIONAL MULTIPLE SCLEROSIS SOCIETY: THE FUTURE OF FUNDRAISING
When the National Multiple Sclerosis Society saw the Internet handwriting on the virtual wall, it looked to the for-profit sector for someone to translate.Last
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Agencies
Austin-tacious!: A cast of thousands helped New Line teach the world to shag.
If you see one movie this year, see Star Wars. But if you see two, see Austin Powers: The Spy Who Shagged Me.” With those lines, voiced in a teaser TV
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Agencies
AGENCIES: Lowe Lintas Buys Stake in Daiko
Lowe Lintas & Partners Worldwide, parent of direct response agency Lowe Direct, will acquire 20% of Japanese agency Daiko Advertising. Terms were not
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Agencies
Musical Confections: Just Born hits high notes with Atlantic Records’ help.
Candy maker Just Born, Inc., Bethlehem, PA, has historically carved out comfortable market share with low-key promotional campaigns. Its Mike & Ike brand
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Agencies
Back to the Private Sector
Philip N. Diehl leaves U.S. Mint to join Zale Corp.Philip N. Diehl, the U.S. Mint director who transformed a sleepy government agency into an entrepreneurial
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Agencies
Hara-kiri 2000: Broadcast Is Knifing Itself
If you’re old enough, you remember a nasty World War II Japanese procedure – hara-kiri.We saw the technique in “The Bridge Over the River Kwai,” in which