Agencies
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Agencies
Congress Mulls Kid Data Measure
An amendment added to a major education bill last month would require public schools to get parental consent before students could participate in education-related
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Agencies
Austin-tacious!: A cast of thousands helped New Line teach the world to shag.
If you see one movie this year, see Star Wars. But if you see two, see Austin Powers: The Spy Who Shagged Me.” With those lines, voiced in a teaser TV
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Agencies
Forrester Predicts Dot-com Shakeout
Consolidations, closings may leave only the strongest on the scene at 2002’s end.The electronic retailing industry will undergo the first phase of a three-part
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Agencies
Getting Closer: One-to-one mailings are facilitated by new printing technology
Direct mail is getting more personal. And you can thank your printer.In keeping with the general growth of one-to-one marketing and the demand for more
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Agencies
United We Stand
independent bookstores, which have been slowly losing ground to retail store chains and online sellers like Amazon.com, will soon be able to fight back.
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Agencies
Ready, Fire, Aim
too many companies are jumping into the Internet without considering some direct marketing basics. For one thing, they have thrown the customer overboard
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Agencies
BURNED AGAIN: Lots of Hits
First, Net surfers were tricked by scam artists. Next, call-girl services. Now perhaps the ultimate mis-users of the Web have been uncovered.More than
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Agencies
Musical Confections: Just Born hits high notes with Atlantic Records’ help.
Candy maker Just Born, Inc., Bethlehem, PA, has historically carved out comfortable market share with low-key promotional campaigns. Its Mike & Ike brand