Agencies
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Agencies
Vindigo Seeks Members the Old-Fashioned Way
Direct mail has arrived at the cutting edge. Vindigo Inc., creator of a New York entertainment guide for Palm devices, began a mailing in late April that
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Agencies
CRM? Where’d That `C’ Come From, Anyway? Place?
in case you’ve just arrived from the planet Mars, CRM stands for customer relationship management. Everybody and his brother has jumped on the CRM bandwagon:
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Agencies
Blinded by the Site
We’ve always been keen on the potential of compact discs as a direct marketing medium. A CD is nearly a perfect vehicle: The prospect gets one in the
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Agencies
U.S. Without the P.S.? Unthinkable! (Wanna Bet?)
In the days of Augustus, none but a scant few visionaries could imagine a world without the Roman Empire. Yet despite the soothsayers’ inability to convince
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Agencies
On the Rebound: SPIEGEL OVERHAULS ITS PROSPECTING AND CUSTOMER RETENTION EFFORTS
When Christian Feuer left his wife’s side two days after their third child was born to travel from the East Coast to Downers Grove, IL, it was to tackle
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Agencies
CUSTOMER SERVICE: Smoke Ring
Things are grim for the cigarette companies. The courts have snuffed out so many of their former advertising channels that they must resort to some pretty
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Agencies
dot-coms: TENDING the Garden
Although it has tried a broad range of media channels, horticultural marketer Garden.com finds that e-mail is its most effective prospecting tool.The
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Agencies
God Retain the Queen: New survey offers insight into U.K. CRM attitudes
When it comes to customer relationship management, marketers in the United Kingdom talk a good game, but putting their knowledge into play has proven
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Agencies
e-tailing: Making Light of Prospecting
TOPBULB.COM QUERIES POTENTIAL CUSTOMERS ON THEIR ILLUMINATION NEEDSWhen light bulb supplier TopBulb.com LLC set out to enhance its sales to the consumer