Agencies

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  BOOK REVIEWS: Two Cult Classics

  It’s a Herschell Gordon Lewis fest, with one book by Lewis and the other about him. Besides inspiring a cult following as DIRECT’s very own Curmudgeon-at-Large,

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  Darwin Was Right

  The Scopes trial was three-quarters of a century ago. Charles Darwin published “The Origin of Species” 66 years before that.Here we are, supposedly evolved

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  A `MADE’ AGENCY: Mob Hit

  The television trailer for CBS’ Mafia-themed “Falcone” may not have produced a hit show, but it has produced a hit Web site.The spot included a scene

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  Beauty’s in the Eye of B-to-B

  After making cosmetics available to the general public through cyberspace last year, Beautyjungle.com wants to get a piece of the more glamorous – and

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  Kick Glass

  Steuben glass discovered something it didn’t know when it started its Web site six months ago: The most popular time to shop for art glass and crystal

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  Tax Revolt

  A controversial Internet tax report by the Advisory Commission on Electronic Commerce was formally presented to Congress last month amid strong criticism

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  High School Confidential

  How would you like to lose your single largest data source in one fell swoop?That’s what student list marketers will face June 1 when the Shelby Amendment,

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  USPS CFO Resigns

  The U.S. Postal Service’s CFO and executive vice president, Richard Porras, said he plans toretire to pursue opportunities in the private sector. The

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  Penney Names DDB Worldwide

  Cataloger and retailer J.C. Penney Co. Inc. of Plano, TX, has selected New York-based DDB Worldwide as its new advertising agency of record. As part of

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  publishing: Casting a WIDE Net

  Men’s Health tries everything from e-mail marketing to Internet pop-up boxesMen’s Health, which like most magazines is always on the lookout for new sources