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  BOOK REVIEWS: Two Cult Classics

  It’s a Herschell Gordon Lewis fest, with one book by Lewis and the other about him. Besides inspiring a cult following as DIRECT’s very own Curmudgeon-at-Large,

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  Darwin Was Right

  The Scopes trial was three-quarters of a century ago. Charles Darwin published “The Origin of Species” 66 years before that.Here we are, supposedly evolved

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  A `MADE’ AGENCY: Mob Hit

  The television trailer for CBS’ Mafia-themed “Falcone” may not have produced a hit show, but it has produced a hit Web site.The spot included a scene

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  Kick Glass

  Steuben glass discovered something it didn’t know when it started its Web site six months ago: The most popular time to shop for art glass and crystal

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  Tax Revolt

  A controversial Internet tax report by the Advisory Commission on Electronic Commerce was formally presented to Congress last month amid strong criticism

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  Penney Names DDB Worldwide

  Cataloger and retailer J.C. Penney Co. Inc. of Plano, TX, has selected New York-based DDB Worldwide as its new advertising agency of record. As part of

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  High School Confidential

  How would you like to lose your single largest data source in one fell swoop?That’s what student list marketers will face June 1 when the Shelby Amendment,

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  MyPoints Buys Rival for $142 Million

  MyPoints.com Inc. of San Francisco will buy rival Cybergold Inc. for $142 million in stock, doubling its membership. The combination will create one of

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  But What if Grandma Can’t Drive?

  This month, it’s time to share a few unconnected tidbits that have crossed my desk recently. Consider it my annual spring cleaning column – not that I

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  Congress Mulls Kid Data Measure

  An amendment added to a major education bill last month would require public schools to get parental consent before students could participate in education-related