Agencies
-
Agencies
VitaminDiscount.com Is Acquired
Omni Nutraceuticals Inc., an online health supplement marketer based in Los Angeles, has signed a binding letter of intent to acquire VitaminDiscount.com
-
Agencies
Turn It Over: Experian demands full reporting from credit data subscribers
Experian, the Orange, CA-based credit bureau, is requiring all subscribers to fully report information related to their customer accounts. The shift in
-
Agencies
Double Standard
A report rating 30,000 Web sites has found some improvement in online privacy practices. But San Diego’s Enonymous.com, which produced the report, gave
-
Agencies
WILD IN THE STREETS: Kozmo.com Sends in the Marine
It was a plot that could have been lifted from one of the videotapes Kozmo.com’s delivery service shuttles throughout six markets: Rowdy youths disrupt
-
Agencies
Campaign Management Tools: A Primer
New software can put the edge on your marketing strategyWhat are campaign management tools? What do they do, and who needs them?Campaign management consists
-
Agencies
Vindigo Seeks Members the Old-Fashioned Way
Direct mail has arrived at the cutting edge. Vindigo Inc., creator of a New York entertainment guide for Palm devices, began a mailing in late April that
-
Agencies
CRM? Where’d That `C’ Come From, Anyway? Place?
in case you’ve just arrived from the planet Mars, CRM stands for customer relationship management. Everybody and his brother has jumped on the CRM bandwagon:
-
Agencies
Blinded by the Site
We’ve always been keen on the potential of compact discs as a direct marketing medium. A CD is nearly a perfect vehicle: The prospect gets one in the
-
Agencies
U.S. Without the P.S.? Unthinkable! (Wanna Bet?)
In the days of Augustus, none but a scant few visionaries could imagine a world without the Roman Empire. Yet despite the soothsayers’ inability to convince