Agencies
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Agencies
Car Dealerships
Auto industry consulting firm J.D. Power and Associates estimates that 5% of new vehicle sales will be closed online this year as the boom in Internet
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Agencies
E-MAIL MARKETING: Data for Dollars
It could put a whole new spin on data collection. E-mail marketing site MoneyForMail not only asks consumers for permission to collect personal information,
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Agencies
HGL Book Review xxxxx
Testing is nothing new in the world of direct marketing, but Radio Direct Response is putting a unique spin on experimentation by creating G- and PG-
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Agencies
PRC: Cut Bulk Rates
The Postal Rate Commission has recommended a 13-cent cut in the Bulk Parcel Return Service rate the U.S. Postal Service is charging continuity mailers
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Agencies
Canada Online: AOL Canada CEO on being wired in the Great White North
Although Canada lags behind the United States in Internet use in general and in e-commerce in particular, about twice as many Canadians bank online as
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Agencies
USPE Considers More Layoffs
More layoffs are being considered after mega sweepstakes mailer United States Purchasing Exchange was required last month to pay $30 million in a multistate
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Agencies
MERGERS AND ACQUISITIONS: Scholastic to Buy Grolier
Scholastic inc. has entered into a definitive agreement with Lagardere SCA to purchase publisher Grolier Inc. for $400 million in cash. The acquisition
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Agencies
Where Manufacturing Meets the Web
Unibex Inc. believes that online buying and selling of industrial products will become the norm once small and midsize firms adopt the practice.The Washington-based
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Agencies
God Retain the Queen: New survey offers insight into U.K. CRM attitudes
When it comes to customer relationship management, marketers in the United Kingdom talk a good game, but putting their knowledge into play has proven
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Agencies
NEW Blood: FINDING NEW CUSTOMERS DURING A PROSPECTING CRISIS
when Fingerhut Cos. needed to acquire new customers a couple of years ago, it decided on a radical solution. Instead of trying new lists and new media