Agencies
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Agencies
HGL Book Review xxxxx
Testing is nothing new in the world of direct marketing, but Radio Direct Response is putting a unique spin on experimentation by creating G- and PG-
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Agencies
PRC: Cut Bulk Rates
The Postal Rate Commission has recommended a 13-cent cut in the Bulk Parcel Return Service rate the U.S. Postal Service is charging continuity mailers
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Agencies
Canada Online: AOL Canada CEO on being wired in the Great White North
Although Canada lags behind the United States in Internet use in general and in e-commerce in particular, about twice as many Canadians bank online as
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Agencies
USPE Considers More Layoffs
More layoffs are being considered after mega sweepstakes mailer United States Purchasing Exchange was required last month to pay $30 million in a multistate
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Agencies
MERGERS AND ACQUISITIONS: Scholastic to Buy Grolier
Scholastic inc. has entered into a definitive agreement with Lagardere SCA to purchase publisher Grolier Inc. for $400 million in cash. The acquisition
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Agencies
Where Manufacturing Meets the Web
Unibex Inc. believes that online buying and selling of industrial products will become the norm once small and midsize firms adopt the practice.The Washington-based
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Agencies
NEW Blood: FINDING NEW CUSTOMERS DURING A PROSPECTING CRISIS
when Fingerhut Cos. needed to acquire new customers a couple of years ago, it decided on a radical solution. Instead of trying new lists and new media
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Agencies
BOOK REVIEWS: Two Cult Classics
It’s a Herschell Gordon Lewis fest, with one book by Lewis and the other about him. Besides inspiring a cult following as DIRECT’s very own Curmudgeon-at-Large,
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Agencies
Darwin Was Right
The Scopes trial was three-quarters of a century ago. Charles Darwin published “The Origin of Species” 66 years before that.Here we are, supposedly evolved
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Agencies
ADVERTISING: Interpublic Links Agencies
The Interpublic Group of Cos. has merged Hill Holliday, Connors, Cosmopulos and Goldberg Moser O’Neill. With the combined operations, the new agency will