Agencies
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Agencies
dot-coms: TENDING the Garden
Although it has tried a broad range of media channels, horticultural marketer Garden.com finds that e-mail is its most effective prospecting tool.The
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Agencies
CUSTOMER SERVICE: Smoke Ring
Things are grim for the cigarette companies. The courts have snuffed out so many of their former advertising channels that they must resort to some pretty
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Agencies
The Fear Factor
Online consumers are not averse to revealing personal information, but they are concerned with how companies use that data, according to a new report
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Agencies
P(l)ush E-mail
Problems facing Vermont Teddy Bear’s call center, which handles both inbound calls and e-mail, evoke “Goldilocks and the Three Bears.” At peak times the
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Agencies
e-tailing: Making Light of Prospecting
TOPBULB.COM QUERIES POTENTIAL CUSTOMERS ON THEIR ILLUMINATION NEEDSWhen light bulb supplier TopBulb.com LLC set out to enhance its sales to the consumer
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Agencies
Car Dealerships
Auto industry consulting firm J.D. Power and Associates estimates that 5% of new vehicle sales will be closed online this year as the boom in Internet
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Agencies
ADVERTISING: Interpublic Links Agencies
The Interpublic Group of Cos. has merged Hill Holliday, Connors, Cosmopulos and Goldberg Moser O’Neill. With the combined operations, the new agency will
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Agencies
HGL Book Review xxxxx
Testing is nothing new in the world of direct marketing, but Radio Direct Response is putting a unique spin on experimentation by creating G- and PG-
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Agencies
PRC: Cut Bulk Rates
The Postal Rate Commission has recommended a 13-cent cut in the Bulk Parcel Return Service rate the U.S. Postal Service is charging continuity mailers