Agencies

• Agencies

  A `MADE’ AGENCY: Mob Hit

  The television trailer for CBS’ Mafia-themed “Falcone” may not have produced a hit show, but it has produced a hit Web site.The spot included a scene

• Agencies

  Kick Glass

  Steuben glass discovered something it didn’t know when it started its Web site six months ago: The most popular time to shop for art glass and crystal

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  Tax Revolt

  A controversial Internet tax report by the Advisory Commission on Electronic Commerce was formally presented to Congress last month amid strong criticism

• Agencies

  Penney Names DDB Worldwide

  Cataloger and retailer J.C. Penney Co. Inc. of Plano, TX, has selected New York-based DDB Worldwide as its new advertising agency of record. As part of

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  High School Confidential

  How would you like to lose your single largest data source in one fell swoop?That’s what student list marketers will face June 1 when the Shelby Amendment,

• Agencies

  MyPoints Buys Rival for $142 Million

  MyPoints.com Inc. of San Francisco will buy rival Cybergold Inc. for $142 million in stock, doubling its membership. The combination will create one of

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  But What if Grandma Can’t Drive?

  This month, it’s time to share a few unconnected tidbits that have crossed my desk recently. Consider it my annual spring cleaning column – not that I

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  Congress Mulls Kid Data Measure

  An amendment added to a major education bill last month would require public schools to get parental consent before students could participate in education-related

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  ADVERTISING: Interpublic Links Agencies

  The Interpublic Group of Cos. has merged Hill Holliday, Connors, Cosmopulos and Goldberg Moser O’Neill. With the combined operations, the new agency will

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  publishing: Casting a WIDE Net

  Men’s Health tries everything from e-mail marketing to Internet pop-up boxesMen’s Health, which like most magazines is always on the lookout for new sources