Agencies

• Agencies

  WILD IN THE STREETS: Kozmo.com Sends in the Marine

  It was a plot that could have been lifted from one of the videotapes Kozmo.com’s delivery service shuttles throughout six markets: Rowdy youths disrupt

• Agencies

  CUSTOMER SERVICE: Smoke Ring

  Things are grim for the cigarette companies. The courts have snuffed out so many of their former advertising channels that they must resort to some pretty

• Agencies

  The Fear Factor

  Online consumers are not averse to revealing personal information, but they are concerned with how companies use that data, according to a new report

• Agencies

  Blinded by the Site

  We’ve always been keen on the potential of compact discs as a direct marketing medium. A CD is nearly a perfect vehicle: The prospect gets one in the

• Agencies

  P(l)ush E-mail

  Problems facing Vermont Teddy Bear’s call center, which handles both inbound calls and e-mail, evoke “Goldilocks and the Three Bears.” At peak times the

• Agencies

  e-tailing: Making Light of Prospecting

  TOPBULB.COM QUERIES POTENTIAL CUSTOMERS ON THEIR ILLUMINATION NEEDSWhen light bulb supplier TopBulb.com LLC set out to enhance its sales to the consumer

• Agencies

  Car Dealerships

  Auto industry consulting firm J.D. Power and Associates estimates that 5% of new vehicle sales will be closed online this year as the boom in Internet

• Agencies

  HGL Book Review xxxxx

  Testing is nothing new in the world of direct marketing, but Radio Direct Response is putting a unique spin on experimentation by creating G- and PG-

• Agencies

  PRC: Cut Bulk Rates

  The Postal Rate Commission has recommended a 13-cent cut in the Bulk Parcel Return Service rate the U.S. Postal Service is charging continuity mailers

• Agencies

  E-MAIL MARKETING: Data for Dollars

  It could put a whole new spin on data collection. E-mail marketing site MoneyForMail not only asks consumers for permission to collect personal information,