Agencies
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Agencies
MIN DB Shut Down Following Storm in OK
During a wild late-April storm, a lightning bolt struck Marketing Information Network’s Oklahoma City facility, shutting down its database of 36,000 data
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Agencies
CUSTOMER CONTACT: Smiles Without Service
The setting was the Tower Air terminal in New York’s JFK Airport at 6:30 in the morning. The players were Tower airline staffers, the recently betrothed
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Agencies
BLACKLIST: ISPs block e-mail transmissions based on data from anti-spam group
ScubaDiving.com, a Web site operated by Rodale, was shut down for three days after an anti-spam group complained that the publisher had spammed consumers.The
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Agencies
The Frill Is Gone
Poor renewal mail. Long the ugly stepchild of magazine circulation, it now faces competition from alternative channels and ongoing reluctance by publishers
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Agencies
Can You Guess What EdificeRex Is Advertising?
A full-page newspaper ad for an interesting new Internet service plays a guessing game with readers – and losesThe next army of protesters you see marching
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Agencies
Contest Site Feeds Prospecting E-mail Databases
Winfreestuff.com Inc., an Omaha, NE-based Web company, relies on a sweepstakes model to collect e-mail addresses for online merchants.Consumers visit
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Agencies
Music to Marketers’ Ears
I just got back from a concert at the Charlotte Motor Speedway. It’s really an event that you have to see to appreciate,” Jeff Slater recounts. “There
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Agencies
SWSTNLBSF Seeks SGOTWPAC*
*Single white soon-to-no-longer-be-single female seeks some guidance on this whole personal ads conceptIt dawned on me recently that we’re all part of
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Agencies
The Salary Line: Telemarketing pay grew faster in 1999 than in ’98, survey says
Wages in the telemarketing sector rose more quickly in 1999 than in 1998, but failed to match the double-digit increases of a few years ago, according