Topic

Agencies

  • Musical Downloads

    Amid all the controversy over pirating recorded music on the Web, one online music merchant has turned up the volume on its marketing efforts.Takeoutmusic.com,

  • Off Target

    I curse when I pass the construction site out on Highway 3.The site is for a Target store opening in September. I’m not the only one who curses over that

  • Grocery Express

    ShopLink.com, the online grocery shopping service, is planning a major expansion in which teleservices and the Internet will be linked.The Westwood, MA-based

  • CompUSA Reshuffles Its Help Desk

    CompUSA Inc. is moving its teleservices help desk program online as part of a new plan that will cut 1,500 store and support positions while adding 650

  • Holt Would Ban Cell Phone Ads

    Rep. Rush Holt (D-NJ) was drafting legislation at press time that would ban the sending of unsolicited advertisements to cell phones.Numerous ComplaintsThe

  • BAIGlobal Expands Worldwide Division

    BAIGlobal Inc., Tarrytown, NY, has hired six market research professionals and expanded its Worldwide Services division to meet increasing demand to conduct

  • ONLINE MINI-ME: 3-D modeling enhances e-commerce sites

    It’s late. You’re tired. But you need a new dress for an important cocktail party in two days.So you log on to the Internet and check out your favorite

  • The Frill Is Gone

    Poor renewal mail. Long the ugly stepchild of magazine circulation, it now faces competition from alternative channels and ongoing reluctance by publishers

  • Art to Go

    We’ve all heard of brick-and-mortar marketers using their print catalog experience to launch an e-commerce site. The Museum Co. intends to use its experience

  • SEE, HEAR AND NOW…SNIFF ONLINE: Scent of E-commerce

    Suppose you were browsing through an online food catalog and could smell the hot buttered popcorn or freshly baked cookies shown on the screen?Soon that