Agencies

• Agencies

  Survey: Retention-Based E-mail to Surge

  Report predicts e-mail will draw from direct mail budgetsThe number of e-mail marketing messages received by consumers will skyrocket from the 3 billion

• Agencies

  Off Target

  I curse when I pass the construction site out on Highway 3.The site is for a Target store opening in September. I’m not the only one who curses over that

• Agencies

  J.C. Penney to Sell Off DM Services

  J.C. Penney Co., Plano, TX, has retained investment banking firm Credit Suisse First Boston to explore strategic options for its Direct Marketing Services

• Agencies

  INTERNET SPURS SWITCHBLADE SALES: www.macktheknife.com

  Move over, software and books: Online sales of switchblade knives is a growth industry.One manufacturer, Italian firm SKM, told The Wall Street Journal

• Agencies

  Benefits Package

  Teleservices will play a major role in a new multi-media effort by Employee Benefits Direct Inc. (EBDirect) to promote sales of insurance policies to

• Agencies

  Staff Cuts at USPS

  As part of a major undertaking to reduce costs and remain competitive, the U.S. Postal Service plans to cut its administrative staff by 33% over the next

• Agencies

  SEE, HEAR AND NOW…SNIFF ONLINE: Scent of E-commerce

  Suppose you were browsing through an online food catalog and could smell the hot buttered popcorn or freshly baked cookies shown on the screen?Soon that

• Agencies

  Reseller’s Dream

  Great Plains Software Inc., which sells management and accounting software through resellers, had a problem two years ago.The Fargo, ND-based firm did

• Agencies

  Slack Pack

  When we discuss what doesn’t make creative hot, we’re usually talking about a campaign that doesn’t earn an acceptable response rate or a concept that

• Agencies

  ACQUISITIONS: InfoUSA Buys Getko Direct

  InfoUSA, Omaha, NE, acquired Getko Direct Response of Canada from Cendant Corp. for $1.6 million. Getko, a Canadian list and data processing supplier,