Agencies

• Agencies

  Working to Build Better Regression Models

  In my last column (“It’s Not Too Late to Catch Up,” DIRECT, May 1), I noted I was surprised that less than 30% of the companies surveyed in a recent PricewaterhouseCoopers

• Agencies

  On Universal Service

  For the past five years, those who have a stake in preserving the mail delivery system have been laboring on legislation to ensure that the U.S. postal

• Agencies

  Survey: Retention-Based E-mail to Surge

  Report predicts e-mail will draw from direct mail budgetsThe number of e-mail marketing messages received by consumers will skyrocket from the 3 billion

• Agencies

  J.C. Penney to Sell Off DM Services

  J.C. Penney Co., Plano, TX, has retained investment banking firm Credit Suisse First Boston to explore strategic options for its Direct Marketing Services

• Agencies

  INTERNET SPURS SWITCHBLADE SALES: www.macktheknife.com

  Move over, software and books: Online sales of switchblade knives is a growth industry.One manufacturer, Italian firm SKM, told The Wall Street Journal

• Agencies

  Benefits Package

  Teleservices will play a major role in a new multi-media effort by Employee Benefits Direct Inc. (EBDirect) to promote sales of insurance policies to

• Agencies

  Staff Cuts at USPS

  As part of a major undertaking to reduce costs and remain competitive, the U.S. Postal Service plans to cut its administrative staff by 33% over the next

• Agencies

  Musical Downloads

  Amid all the controversy over pirating recorded music on the Web, one online music merchant has turned up the volume on its marketing efforts.Takeoutmusic.com,

• Agencies

  Reseller’s Dream

  Great Plains Software Inc., which sells management and accounting software through resellers, had a problem two years ago.The Fargo, ND-based firm did

• Agencies

  Slack Pack

  When we discuss what doesn’t make creative hot, we’re usually talking about a campaign that doesn’t earn an acceptable response rate or a concept that