Agencies
-
Agencies
Music to Marketers’ Ears
I just got back from a concert at the Charlotte Motor Speedway. It’s really an event that you have to see to appreciate,” Jeff Slater recounts. “There
-
Agencies
SWSTNLBSF Seeks SGOTWPAC*
*Single white soon-to-no-longer-be-single female seeks some guidance on this whole personal ads conceptIt dawned on me recently that we’re all part of
-
Agencies
Idiots’ Delight
As readers of these diatribes know so well, I haven’t been a fan of Cadillac’s advertising.Certainly the introduction of the Catera – the car whose name
-
Agencies
Twin Disasters
Mail Marketing Inc., Haworth, NJ, is continuing operations after a late-April fire damaged the building from which it had run its business for the past
-
Agencies
Carnival Cruises With Co-op Gift Packs
Along with the lavish meals, poolside fun and pleasure stops, Carnival Cruise Lines gives away a co-op sampling bag to each of its on-board vacationers.Some
-
Agencies
HHonors System
As a marketing channel, a Web site’s biggest advantage is that it can offer customized content. But a site’s biggest stumbling block can be its passivity,
-
Agencies
NBCi Picks Up Husdawg
NBC Internet Inc. (NBCi) has bought Husdawg Communications Inc., a customer relationship management service and electronic registration company geared
-
Agencies
LEGAL ACTION: 24/7 Sues DoubleClick
Internet advertising network 24/7 Media Inc. has sued competitor DoubleClick Inc. for patent infringement. The suit, filed in the U.S. District Court
-
Agencies
SkyMall Lays Off 15%
On-flight cataloger SkyMall Inc., Phoenix, has trimmed its work force by 15%, or about 50 employees, with some of the cuts taken from its technology sectors.