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  Carnival Cruises With Co-op Gift Packs

  Along with the lavish meals, poolside fun and pleasure stops, Carnival Cruise Lines gives away a co-op sampling bag to each of its on-board vacationers.Some

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  Idiots’ Delight

  As readers of these diatribes know so well, I haven’t been a fan of Cadillac’s advertising.Certainly the introduction of the Catera – the car whose name

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  HHonors System

  As a marketing channel, a Web site’s biggest advantage is that it can offer customized content. But a site’s biggest stumbling block can be its passivity,

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  NBCi Picks Up Husdawg

  NBC Internet Inc. (NBCi) has bought Husdawg Communications Inc., a customer relationship management service and electronic registration company geared

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  LEGAL ACTION: 24/7 Sues DoubleClick

  Internet advertising network 24/7 Media Inc. has sued competitor DoubleClick Inc. for patent infringement. The suit, filed in the U.S. District Court

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  VIRAL INVASION: Alloy.com Taps School Spirit

  School spirit is alive and well and thriving on the Web. Direct mail catalog and Gen-Y membership site Alloy Online (www.alloy.com) proved it this spring

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  Musical Downloads

  Amid all the controversy over pirating recorded music on the Web, one online music merchant has turned up the volume on its marketing efforts.Takeoutmusic.com,

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  ON TRACK: Amtrak to convert phone centers to interactive speech recognition

  Hoping to catch up with airlines and with railroads overseas, Amtrak plans to switch to interactive speech recognition technology this fall.The move will

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  Off Target

  I curse when I pass the construction site out on Highway 3.The site is for a Target store opening in September. I’m not the only one who curses over that

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  SkyMall Lays Off 15%

  On-flight cataloger SkyMall Inc., Phoenix, has trimmed its work force by 15%, or about 50 employees, with some of the cuts taken from its technology sectors.