Agencies
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Agencies
Stored Value: Non-traditional retailers catch onto in-store marketing as veteran grocers exploit new technologies.
What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat
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Agencies
CUSTOMER CONTACT: Smiles Without Service
The setting was the Tower Air terminal in New York’s JFK Airport at 6:30 in the morning. The players were Tower airline staffers, the recently betrothed
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Agencies
Twin Disasters
Mail Marketing Inc., Haworth, NJ, is continuing operations after a late-April fire damaged the building from which it had run its business for the past
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Agencies
Carnival Cruises With Co-op Gift Packs
Along with the lavish meals, poolside fun and pleasure stops, Carnival Cruise Lines gives away a co-op sampling bag to each of its on-board vacationers.Some
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Agencies
SWEEPS HAT TRICK
JVWeb, Inc., a Houston-based Internet strategy company, acquired a majority interest in privately held NewsUSA, which provides news and information about
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Agencies
Idiots’ Delight
As readers of these diatribes know so well, I haven’t been a fan of Cadillac’s advertising.Certainly the introduction of the Catera – the car whose name
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Agencies
HHonors System
As a marketing channel, a Web site’s biggest advantage is that it can offer customized content. But a site’s biggest stumbling block can be its passivity,
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Agencies
NBCi Picks Up Husdawg
NBC Internet Inc. (NBCi) has bought Husdawg Communications Inc., a customer relationship management service and electronic registration company geared