Agencies
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Agencies
HACKERS: High-Tech Highwaymen
Let’s face it. Despite the rhetoric about its safety, the Internet remains a wide-open town living in fear of outlaws, not unlike a Wild West town in
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Agencies
LEGISLATION: NJ Bill Targets School
New Jersey is on its way to becoming the first state in the nation to require its schools to obtain a parent’s written permission at least two weeks prior
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Agencies
This Is a Test
The Children’s Place Retail Stores Inc. planned to roll out its first major customized e-mail campaign in June to follow up on a successful 3,000-name
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Agencies
Want Postal Reform? Talk It Up!
Mailers’ postal reform efforts are entering a critical phase. The time left on Congress’ legislative calendar is limited. If you want to help avert a
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Agencies
Cellblock Callers: Utah to end inmate work program
Utah inmates making telemarketing calls as part of a prison work program solicited the home address of an unsuspecting young Texas girl earlier this year,
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Agencies
Missouri Wants Do-Not-Call List
The Missouri House of Representatives has unanimously approved legislation authorizing the state to develop and maintain its own list of residents who
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Agencies
Corporate Formal
It took Dodgeville, WI-based apparel retailer Lands’ End seven years to build its corporate sales division to a $140 million operation, but only three
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Agencies
THE 12 FAILURES OF WEB MARKETING
There are 12 reasons business-to-business companies will not succeed with Internet strategies. For all the rhetoric, unless business owners and executives
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Agencies
Stored Value: Non-traditional retailers catch onto in-store marketing as veteran grocers exploit new technologies.
What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat