Agencies
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Agencies
One-Stop Shopping: Adventa offers an online marketplace for DMers
A long-discussed idea has finally come to pass. Backed by an initial investment of $4.8 million in venture capital, Adventa has introduced a Web-based
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Agencies
This Is a Test
The Children’s Place Retail Stores Inc. planned to roll out its first major customized e-mail campaign in June to follow up on a successful 3,000-name
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Agencies
WHEN YOU REALLY GOTTA GO: Potties.com
You’re stuck in traffic with the kids in the back seat when you hear what may be the most dreaded words in the English language: “Mommy, I have to go
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Agencies
Want Postal Reform? Talk It Up!
Mailers’ postal reform efforts are entering a critical phase. The time left on Congress’ legislative calendar is limited. If you want to help avert a
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Agencies
POLITICS: Dole the DMer
Former presidential candidate Sen. Bob Dole will serve as a strategic consultant to EqualFooting.com, a B-to-B online marketplace. Dole will advise on
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Agencies
MEDIA WATCH: Click and Drag
That The New York Times covers dot-coms and the people and money behind them is to be expected; that Town & Country magazine devoted an issue to the subject
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Agencies
Wisdom on the Run
A column devoted to quick bits of wisdom chosen by some of our industry leaders has become an annual tradition at DIRECT. We all can get inspiration and
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Agencies
E-mail Update: Trends and tips for beginning mailers
As we rapidly gain experience and test results from Internet direct mail, we are learning more every day about what works in this new medium. Here are
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Agencies
Hats Off: Hat marketer integrates online and offline promotions
Lids Corp. a hat marketer in Westwood, MA, integrates data flowing from the Internet and cash registers at 400 stores to synchronize online and retail
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Agencies
Out of Touch
Sometimes we look at creative and wonder if the agency or in-house talent really thought it through in terms of its target audience.In some cases, it