Agencies
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Agencies
Special Delivery
Like many online companies, BigStar Entertainment Inc. isn’t profitable yet. The 2-year-old firm reported net sales of $5.2 million for the first quarter
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Agencies
MANAGING THE MIX
Lands’ End made some tough decisions last year to ensure consistency across all of its marketing channels.The Dodgeville, WI-based cataloger merged its
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Agencies
ON THE CUTTING EDGE
It’s a tossup as to which is more irritating for a professional groundskeeper: Having a broken piece of equipment or having a dealer flip through a seemingly
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Agencies
Opting In: It pays to ask busy execs how they want to be contacted
Notwithstanding the hype and confusion to the contrary, the primary business purpose of a marketing database is to drive an optimal allocation of resources.
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Agencies
Hot Ticket: Tickets.com is now doing over a third of its business online
Tickets.com has not wasted any time.The ticket seller did 6.4% of its business online in the first quarter of 1999 – roughly the same percentage as total
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Agencies
Nova Express: DMer increases online efforts
Tired of rising customer acquisition costs in traditional media, Nova International Services Inc. has decided to put more focus on online media.The Blue
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Agencies
From Yahoo! to Boo-Hoo?
The collapse of a leading online sports retailer has shaken U.K. confidence in the e-commerce boom. And it comes at a time when research suggests that
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Agencies
Brylane CEO Steps Down
Peter Canzone, chairman and CEO of specialty cataloger and retailer Brylane Inc., will retire July 5 after 32 years with the company. Russell Stravitz
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Agencies
Hey Sailor, Want a Good Tome?
Like most business magazines, DIRECT receives a library full of books for review. Among those titles I get to peruse, there are some I feel more qualified
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Agencies
Cash Infusion
Direct Equity Partners LP, New York, has invested $4 million in Mascot Network Inc., a provider of intranet services to colleges and universities.The