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SPEEDING SALES: COMPANIES WANT FAST AUTOMATION SYSTEMS THAT DO IT ALL

Companies automating their sales forces are demanding systems that can answer clients’ questions, gauge their buying intentions and manage relationships

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Heating Up: Dunkin’ Donuts drives traffic in Canada with a temperature-controlled game.

America’s Great White North neighbors don’t need to warm their fingers with hot coffee cups in the spring, but Dunkin’ Donuts gave Canadian coffee drinkers

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Wisdom on the Run

A column devoted to quick bits of wisdom chosen by some of our industry leaders has become an annual tradition at DIRECT. We all can get inspiration and

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TOWER OF POWER: Tower Records builds sales with a new catalog search server

Your trained musical ear can discern his London Symphonies from his Sonata in C Major, but if Haydn sounds like H-e-i-d-e-n to you, searching for the

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E-mail Update: Trends and tips for beginning mailers

As we rapidly gain experience and test results from Internet direct mail, we are learning more every day about what works in this new medium. Here are

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Hats Off: Hat marketer integrates online and offline promotions

Lids Corp. a hat marketer in Westwood, MA, integrates data flowing from the Internet and cash registers at 400 stores to synchronize online and retail

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Out of Touch

Sometimes we look at creative and wonder if the agency or in-house talent really thought it through in terms of its target audience.In some cases, it

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FAST FOOD SERVICE: GLOBALFOODEXCHANGE.COM UNITES PERISHABLE FOOD MARKETERS

GlobalFoodExchange.com is going for the spoils of electronic commerce.The Atlanta-based online market-maker for the perishable foods industry is moving

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I Admire You, You Rascal, You

Ever hear the phrase “information optimizing”? It’s a favorite of mine. I admire creative people who use creative thinking to project a creative halo

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Move Over, Quaker Oats

The alternative media industry may want to start engraving plaques for America Online marketing president Jan Brandt. As the Internet industry’s largest