Agencies
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Agencies
THE 12 FAILURES OF WEB MARKETING
There are 12 reasons business-to-business companies will not succeed with Internet strategies. For all the rhetoric, unless business owners and executives
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Agencies
Nova Express: DMer increases online efforts
Tired of rising customer acquisition costs in traditional media, Nova International Services Inc. has decided to put more focus on online media.The Blue
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Agencies
From Yahoo! to Boo-Hoo?
The collapse of a leading online sports retailer has shaken U.K. confidence in the e-commerce boom. And it comes at a time when research suggests that
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Agencies
Corporate Formal
It took Dodgeville, WI-based apparel retailer Lands’ End seven years to build its corporate sales division to a $140 million operation, but only three
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Agencies
One-Stop Shopping: Adventa offers an online marketplace for DMers
A long-discussed idea has finally come to pass. Backed by an initial investment of $4.8 million in venture capital, Adventa has introduced a Web-based
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Agencies
This Is a Test
The Children’s Place Retail Stores Inc. planned to roll out its first major customized e-mail campaign in June to follow up on a successful 3,000-name
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Agencies
Want Postal Reform? Talk It Up!
Mailers’ postal reform efforts are entering a critical phase. The time left on Congress’ legislative calendar is limited. If you want to help avert a
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Agencies
WHEN YOU REALLY GOTTA GO: Potties.com
You’re stuck in traffic with the kids in the back seat when you hear what may be the most dreaded words in the English language: “Mommy, I have to go
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Agencies
POLITICS: Dole the DMer
Former presidential candidate Sen. Bob Dole will serve as a strategic consultant to EqualFooting.com, a B-to-B online marketplace. Dole will advise on
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Agencies
MEDIA WATCH: Click and Drag
That The New York Times covers dot-coms and the people and money behind them is to be expected; that Town & Country magazine devoted an issue to the subject