Agencies
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Agencies
Pleasantville, NY: Pop. 30 Million
THE ABILITY to create prospect models from The Reader’s Digest Association Inc.’s file has opened the list up to a new set of direct marketers that now
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Agencies
On the Line Online: RetailExchange.com plugs telephones into marketing mix
An online merchandise liquidation brokerage startup is hitting the phones to get itself off the ground. And it plans to incorporate telemarketing into
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Agencies
Affiliate Partners Key to E-Customer Acquisition
Los Angeles Times columnist offers advice for `incentivizing’ partnersBY 2002, 25% of all Internet sales will be the result of affiliate partnerships,
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Agencies
Frederick’s Files: Lingerie cataloger enters Chapter 11
INTIMATE APPAREL retailer Frederick’s of Hollywood, citing a combination of debt incurred from a leveraged buyout and several “costly strategic mistakes
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Agencies
One-Stop Shopping: Adventa offers an online marketplace for DMers
A long-discussed idea has finally come to pass. Backed by an initial investment of $4.8 million in venture capital, Adventa has introduced a Web-based
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Agencies
This Is a Test
The Children’s Place Retail Stores Inc. planned to roll out its first major customized e-mail campaign in June to follow up on a successful 3,000-name
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Agencies
Want Postal Reform? Talk It Up!
Mailers’ postal reform efforts are entering a critical phase. The time left on Congress’ legislative calendar is limited. If you want to help avert a
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Agencies
WHEN YOU REALLY GOTTA GO: Potties.com
You’re stuck in traffic with the kids in the back seat when you hear what may be the most dreaded words in the English language: “Mommy, I have to go
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Agencies
POLITICS: Dole the DMer
Former presidential candidate Sen. Bob Dole will serve as a strategic consultant to EqualFooting.com, a B-to-B online marketplace. Dole will advise on