Agencies
-
Agencies
Orvis Catalog of the Year
ORVIS: The Sporting Tradition’s fall 1999 edition received the Catalog of the Year Award during a presentation at the 17th Annual Catalog Conference &
-
Agencies
Sweet Sue!
I’M OLD ENOUGH to remember an ancient vaudeville joke. One guy says to the other, “What’s green, hangs on the wall and whistles?”The other fellow ponders:
-
Agencies
ONLINE: Slammin’ Promo Boosts E-Subs
BY NOW, e-mail subscription services are a marketing layup, but the trick is motivating customers to sign up. A promotion from the NBA’s New York Knicks
-
Agencies
On the Line Online: RetailExchange.com plugs telephones into marketing mix
An online merchandise liquidation brokerage startup is hitting the phones to get itself off the ground. And it plans to incorporate telemarketing into
-
Agencies
Affiliate Partners Key to E-Customer Acquisition
Los Angeles Times columnist offers advice for `incentivizing’ partnersBY 2002, 25% of all Internet sales will be the result of affiliate partnerships,
-
Agencies
One-Stop Shopping: Adventa offers an online marketplace for DMers
A long-discussed idea has finally come to pass. Backed by an initial investment of $4.8 million in venture capital, Adventa has introduced a Web-based
-
Agencies
WHEN YOU REALLY GOTTA GO: Potties.com
You’re stuck in traffic with the kids in the back seat when you hear what may be the most dreaded words in the English language: “Mommy, I have to go
-
Agencies
POLITICS: Dole the DMer
Former presidential candidate Sen. Bob Dole will serve as a strategic consultant to EqualFooting.com, a B-to-B online marketplace. Dole will advise on
-
Agencies
MEDIA WATCH: Click and Drag
That The New York Times covers dot-coms and the people and money behind them is to be expected; that Town & Country magazine devoted an issue to the subject