Agencies
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Agencies
For List Brokers, It’s a Changing World
IT’S NO SECRET that list brokers today are overwhelmed. Their business is good, their electronic order entry systems are faulty, their clients are demanding,
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Agencies
GRAND FINALES: What a Way to Go
WHEN IT COMES to choosing caskets, funeral directors tend to favor those displaying a golf motif. This somber, traditional bunch, not given to bright
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Agencies
Pascale Resigns From Columbia House
Linda Pascale, director of list planning and acquisition at Columbia House in New York, resigned her position last month. A replacement has yet to be
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Agencies
LEGAL ACTION: Two States Settle With AFP
American Family Publishers is prohibited from using deceptive language in its mailings to Connecticut and Iowa consumers as part of a settlement the sweepstakes
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Agencies
Less Is More
Andrew Wexler is the president of a business that relies on finding prospects online. His Boca Raton, FL, company, MoreVisibility.com helps e-commerce
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Agencies
A Watchful Eye Cast Toward Online Sweeps
It may just be a matter of time before online sweepstakes draw the same scrutiny as their direct mail counterparts.And as the number of Web promos skyrockets,
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Agencies
Special Delivery
Like many online companies, BigStar Entertainment Inc. isn’t profitable yet. The 2-year-old firm reported net sales of $5.2 million for the first quarter
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Agencies
MANAGING THE MIX
Lands’ End made some tough decisions last year to ensure consistency across all of its marketing channels.The Dodgeville, WI-based cataloger merged its
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Agencies
ON THE CUTTING EDGE
It’s a tossup as to which is more irritating for a professional groundskeeper: Having a broken piece of equipment or having a dealer flip through a seemingly