Agencies
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Agencies
Slamming the Brakes on Postal Progress
When Congress created the bill that ultimately became the Postal Reorganization Act of 1970, it granted oversight of the new U.S. Postal Service to an
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Agencies
THE CLIENT SIDE: Mailers weigh in on issues in DIRECT’s annual List Roundtable
WE’VE HEARD FROM managers. We’ve heard from brokers. This year, DIRECT decided to invite an even more intriguing group to its annual List Roundtable:
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Agencies
The Rage of Consent
MARKETERS THAT believe getting permission to send e-mail to their customers equals a “get out of spamming accusations free” card are in for a rude awakening.
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Agencies
B-to-B the Latin Way
ONE ONLINE MARKETER is bringing the business-to-business marketplace – rapidly growing in the United States – south of the border.For the past few months,
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Agencies
A Simple Desultory Soporific
AS A RULE, when we discuss hot creative we point out what’s exciting, what wakes you up to take notice.We don’t discuss creative that might put you to
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Agencies
ONLINE: Slammin’ Promo Boosts E-Subs
BY NOW, e-mail subscription services are a marketing layup, but the trick is motivating customers to sign up. A promotion from the NBA’s New York Knicks
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Agencies
The Do-It-Yourself Business Review
ARE YOU WATCHING other companies’ sales climb while yours remain static or drop? Have you come to a turning point, unsure of how to take your business
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Agencies
WEB NANNY: Getting Parental Permission Online
A SPATE OF NEW PRODUCTS and services has been sparked by passage of the Children’s Online Privacy Protection Act in April. The law requires Web sites
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Agencies
With This Ring, I Thee Web
IN A CALCULATED EFFORT to make my name even more difficult to spell, I married my longtime beau in June.In my newlywed delirium, I can only wonder how
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Agencies
Orvis Catalog of the Year
ORVIS: The Sporting Tradition’s fall 1999 edition received the Catalog of the Year Award during a presentation at the 17th Annual Catalog Conference &