Agencies
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Agencies
THE CLIENT SIDE: Mailers weigh in on issues in DIRECT’s annual List Roundtable
WE’VE HEARD FROM managers. We’ve heard from brokers. This year, DIRECT decided to invite an even more intriguing group to its annual List Roundtable:
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Agencies
A Simple Desultory Soporific
AS A RULE, when we discuss hot creative we point out what’s exciting, what wakes you up to take notice.We don’t discuss creative that might put you to
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Agencies
The Rage of Consent
MARKETERS THAT believe getting permission to send e-mail to their customers equals a “get out of spamming accusations free” card are in for a rude awakening.
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Agencies
B-to-B the Latin Way
ONE ONLINE MARKETER is bringing the business-to-business marketplace – rapidly growing in the United States – south of the border.For the past few months,
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Agencies
Frederick’s Files: Lingerie cataloger enters Chapter 11
INTIMATE APPAREL retailer Frederick’s of Hollywood, citing a combination of debt incurred from a leveraged buyout and several “costly strategic mistakes
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Agencies
The Do-It-Yourself Business Review
ARE YOU WATCHING other companies’ sales climb while yours remain static or drop? Have you come to a turning point, unsure of how to take your business
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Agencies
With This Ring, I Thee Web
IN A CALCULATED EFFORT to make my name even more difficult to spell, I married my longtime beau in June.In my newlywed delirium, I can only wonder how
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Agencies
Orvis Catalog of the Year
ORVIS: The Sporting Tradition’s fall 1999 edition received the Catalog of the Year Award during a presentation at the 17th Annual Catalog Conference &
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Agencies
Sweet Sue!
I’M OLD ENOUGH to remember an ancient vaudeville joke. One guy says to the other, “What’s green, hangs on the wall and whistles?”The other fellow ponders:
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Agencies
Pleasantville, NY: Pop. 30 Million
THE ABILITY to create prospect models from The Reader’s Digest Association Inc.’s file has opened the list up to a new set of direct marketers that now