Agencies
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Agencies
Ways to Optimize Content Marketing for Ecommerce
As ecommerce companies focus on improving their product selection, customer service and supply chain, many of them overlook a key opportunity for differentiation: Content.
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Agencies
16 College Freshman Join Prego for Dinner
Yin Woon Rani, VP of integrated marketing at Campbell’s, on the strategy
behind the “Welcome to the Family” Prego consumer experience. -
Agencies
Majority of Marketers Unsatisfied With Attribution: Report
Only 7.1 percent of marketers are truly satisfied with their organization’s marketing attribution efforts, according to a new report from the DMA.
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Agencies
5 Tips to Maximize Social Selling
The single biggest problem for sales right now is adapting to the new realities of connecting with buyers, and that includes finding the right balance when it comes to social selling.
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Agencies
Touchtown Engages Senior Centers With Marketing Automation
Marketing automation is helping Touchtown get user-friendly tech solutions into the hands of seniors, and gently welcome them to the digital age.
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Agencies
9 Simple Ways Explainer Videos Can Move Sales
Last week, Nestlé Waters launched a explainer video for Pure Life.
These videos have a positive impact on conversion rates, sales and information retention.
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Agencies
As the Focus Shifts to Gen Z, Agencies are on the Rise
The massive buying power of Gen Z has given rise to a cottage industry of agencies, media companies and consultancies specializing in marketing to Gen Z.
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Agencies
What Are the Biggest B2B Pain Points?
Are you a B2B marketer feeling the pain? You’re not alone. We asked several of our speakers at this month’s B2B Connect to Convert summit what they thought were the biggest challenges facing B2B marketers today.
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Agencies
Vineyard Vines Markets the Good Life
Learn how Vineyard Vines built their brand around the aspirational quality of preppie clothing.
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Agencies
Instagram Influencers Far Outpace Brand-Owned Posts
A study of Instagram influencers looked at five major brands June engagement posts vs. those of their influencers—the results are stunning.
