Agencies
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Agencies
Keeping At It: Insight moves further into telemarketing
Computer products direct marketer Insight Direct just keeps hanging on the telephone.Not only has the Tempe, AZ-based firm increased its U.S. telephone
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Agencies
Instant Feedback: New database software offers online cross-sell opportunities
FOR THOSE READERS who think quick turnaround on the Web ends with an automated e-mail response, take note: In this year’s software review, DIRECT looks
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Agencies
Banking on Phone Sales
Reliant Interactive Media Corp., a Tampa, FL-based infomercial marketer, reduced by roughly half the number of telephone sales it normally loses, thanks
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Agencies
For List Brokers, It’s a Changing World
IT’S NO SECRET that list brokers today are overwhelmed. Their business is good, their electronic order entry systems are faulty, their clients are demanding,
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Agencies
Frederick’s Files: Lingerie cataloger enters Chapter 11
INTIMATE APPAREL retailer Frederick’s of Hollywood, citing a combination of debt incurred from a leveraged buyout and several “costly strategic mistakes
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Agencies
GRAND FINALES: What a Way to Go
WHEN IT COMES to choosing caskets, funeral directors tend to favor those displaying a golf motif. This somber, traditional bunch, not given to bright
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Agencies
Pascale Resigns From Columbia House
Linda Pascale, director of list planning and acquisition at Columbia House in New York, resigned her position last month. A replacement has yet to be
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Agencies
REGULATORY: EC Debates Safe Harbor Pact
AFTER THE European Parliament refused to endorse the Safe Harbor agreement, citing a lack of U.S. laws to protect the privacy of personal information,
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Agencies
EmailDirect Sues Exactis for $5.3 Million
EmailDirect Inc., Alisa Viejo, CA, has filed a $5.3 million lawsuit against e-mail distribution company Exactis.com, charging that Exactis failed to distribute