Agencies

• Agencies

  The Rage of Consent

  MARKETERS THAT believe getting permission to send e-mail to their customers equals a “get out of spamming accusations free” card are in for a rude awakening.

• Agencies

  B-to-B the Latin Way

  ONE ONLINE MARKETER is bringing the business-to-business marketplace – rapidly growing in the United States – south of the border.For the past few months,

• Agencies

  A Simple Desultory Soporific

  AS A RULE, when we discuss hot creative we point out what’s exciting, what wakes you up to take notice.We don’t discuss creative that might put you to

• Agencies

  The Do-It-Yourself Business Review

  ARE YOU WATCHING other companies’ sales climb while yours remain static or drop? Have you come to a turning point, unsure of how to take your business

• Agencies

  Frederick’s Files: Lingerie cataloger enters Chapter 11

  INTIMATE APPAREL retailer Frederick’s of Hollywood, citing a combination of debt incurred from a leveraged buyout and several “costly strategic mistakes

• Agencies

  WEB NANNY: Getting Parental Permission Online

  A SPATE OF NEW PRODUCTS and services has been sparked by passage of the Children’s Online Privacy Protection Act in April. The law requires Web sites

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  With This Ring, I Thee Web

  IN A CALCULATED EFFORT to make my name even more difficult to spell, I married my longtime beau in June.In my newlywed delirium, I can only wonder how

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  Orvis Catalog of the Year

  ORVIS: The Sporting Tradition’s fall 1999 edition received the Catalog of the Year Award during a presentation at the 17th Annual Catalog Conference &

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  Sweet Sue!

  I’M OLD ENOUGH to remember an ancient vaudeville joke. One guy says to the other, “What’s green, hangs on the wall and whistles?”The other fellow ponders:

• Agencies

  Pleasantville, NY: Pop. 30 Million

  THE ABILITY to create prospect models from The Reader’s Digest Association Inc.’s file has opened the list up to a new set of direct marketers that now