Agencies
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Agencies
Sweet Sue!
I’M OLD ENOUGH to remember an ancient vaudeville joke. One guy says to the other, “What’s green, hangs on the wall and whistles?”The other fellow ponders:
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Agencies
Pleasantville, NY: Pop. 30 Million
THE ABILITY to create prospect models from The Reader’s Digest Association Inc.’s file has opened the list up to a new set of direct marketers that now
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Agencies
On the Line Online: RetailExchange.com plugs telephones into marketing mix
An online merchandise liquidation brokerage startup is hitting the phones to get itself off the ground. And it plans to incorporate telemarketing into
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Agencies
Affiliate Partners Key to E-Customer Acquisition
Los Angeles Times columnist offers advice for `incentivizing’ partnersBY 2002, 25% of all Internet sales will be the result of affiliate partnerships,
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Agencies
FTC and Toysmart Negotiate Over Sale of Customer Data
Complaint alleges the online retailer misrepresented its privacy policyThe Federal Trade Commission and Toysmart.com LLC were in settlement negotiations
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Agencies
LEGAL: Time Unit Sued for Sweeps Promotion
Time Consumer Marketing Inc., New York, a unit of Time Inc., has been sued for making “misleading and exaggerated claims” in a sweepstakes promotion mailed
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Agencies
Halting Hackers
WEB PERVERTS are the biggest threat to the integrity of e-commerce sites – indeed any Web site – according to the people at Sanctum Inc. in Santa Clara,
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Agencies
SWEEPTAKES: Window of Oppurtunity?
IT APPEARS the “Who Wants to Be a Millionaire” fad is influencing business decisions. Two young Florida dot-com-ists are trying to expand their young
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Agencies
Recruitment, Retention Problems for Catalogers
FINDING AND RETAINING talented employees dominated the conversation during a roundtable forum of high-level catalog executives attending the Catalog Conference
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PERSONALITIES: Tiff Rockin’ LIst Work
WHAT DO a list manager and punk rocker have in common? Nerve. So says Tom McCulloh, a.k.a. Tommy Frenzy of the late ’70s-early ’80s punk band Tuff Darts.