Agencies
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Agencies
MESSAGE IN A BOX
Care Packages CarePackages.com has a concept that fills both business-to-business and business-to-consumer needs.The packages – developed around several
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Agencies
Direct Media Holds 25th Annual Co-op
Tracking E-Visitors May Soon Get a Lot Tougher SCRAP YOUR COOKIES. Within three years, legislation will prohibit the involuntary identification of visitors
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Agencies
Smart Targets
It pays to segment your markets into groups of similar customerseveryone knows that data is the most important element in business-to-business marketing.
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Agencies
New and Improved: A Good Old-Fashioned Homemade Original
HOW BIG A HOUSE do you need to make “homemade” ice cream?If you have one of those electric gadgets that can turn out a pint of mushy ice cream for about
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Agencies
Weekend Getaway
Audio Book Club uses sweeps to boost membership AUDIOBOOKCLUB.COM offers a chance to get away this summer – for people who like to escape with a good
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Agencies
Halting Hackers
WEB PERVERTS are the biggest threat to the integrity of e-commerce sites – indeed any Web site – according to the people at Sanctum Inc. in Santa Clara,
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Agencies
LEGAL: Time Unit Sued for Sweeps Promotion
Time Consumer Marketing Inc., New York, a unit of Time Inc., has been sued for making “misleading and exaggerated claims” in a sweepstakes promotion mailed
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Agencies
Summer Fun
NEED A BREAK from this year’s boring presidential race? You might want to attend a couple of DM events where you can at least believe what you hear.The