Topic

Agencies

  • Payback Time

    FINALLY-someone has had the nerve to stand up to MAPS (Mail Abuse Prevention System LLC).Yesmail filed an action against the Internet watchdog, and it

  • MESSAGE IN A BOX

    Care Packages CarePackages.com has a concept that fills both business-to-business and business-to-consumer needs.The packages – developed around several

  • Meanwhile, Back on the Web

    Tips for creating online brand identityOne thing is sure about business-to-business direct marketing: Few successful companies are following exactly the

  • Weekend Getaway

    Audio Book Club uses sweeps to boost membership AUDIOBOOKCLUB.COM offers a chance to get away this summer – for people who like to escape with a good

  • With This Ring, I Thee Web

    IN A CALCULATED EFFORT to make my name even more difficult to spell, I married my longtime beau in June.In my newlywed delirium, I can only wonder how

  • Orvis Catalog of the Year

    ORVIS: The Sporting Tradition’s fall 1999 edition received the Catalog of the Year Award during a presentation at the 17th Annual Catalog Conference &

  • Sweet Sue!

    I’M OLD ENOUGH to remember an ancient vaudeville joke. One guy says to the other, “What’s green, hangs on the wall and whistles?”The other fellow ponders:

  • Pleasantville, NY: Pop. 30 Million

    THE ABILITY to create prospect models from The Reader’s Digest Association Inc.’s file has opened the list up to a new set of direct marketers that now

  • WEB NANNY: Getting Parental Permission Online

    A SPATE OF NEW PRODUCTS and services has been sparked by passage of the Children’s Online Privacy Protection Act in April. The law requires Web sites